Don’t reinvent the wheel to stay engaged
by Ronn Torossian, Published on: Sep 25, 2013 @ 13:18
If you know anything about marketing and public relations on social media, you know this. Engagement is the key. I’m not talking about the...
Any time a pro sports franchise up and moves to another market, it leaves fans fuming. Remember the Colts slipping away from Baltimore to move to Indianapolis in the “dark of the night?” Or when the Cleveland Browns went...
There’s no doubt the Big Mac is the most iconic menu item on the Golden Arches menu board, but if there’s a close second, especially among the legions of fans who can’t wait for it to appear each year,...
Fewer people trust the media these days, and those that do, tend to trust them – especially the TV and internet news – a lot less than they did. Now, we could take the time to argue for or...
5WPR News Segment Wins an Emmy for Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast
It is the evening of our holiday gathering and I am particularly proud of the 2006 business year. 5WPR...
Starting a business and being an entrepreneur requires a lot of energy. They also require the realization that you’re embarked on a long path with both ups and downs. One thing to remember – which I have learned only...
The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin....
Book excerpt from Ronn Torossian book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”:
Doesn’t it annoy you when you’re talking with someone at a party and he’s constantly looking around to see if there’s...
Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central...
For a generation of kids, Nintendo was THE name in gaming. Sure, there were other companies with other consoles, but they were decidedly also-rans, soundly whipped in the market by the NES and then the Super Nintendo. But the...
