Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span .
Hence, organizations need to focus on telling stories to their...
Starting a business and being an entrepreneur requires a lot of energy. They also require the realization that you’re embarked on a long path with both ups and downs. One thing to remember – which I have learned only...
There’s a line in that old traditional New Year’s song that says “should old acquaintance be forgot,” which is appropriate with the holidays behind us. Boston-based ecommerce company Databox recently surveyed 100 marketers and asked them for their input...
After incredible success with all-new original content, Netflix is swinging for the fences with a nostalgia series set to resurrect one of the most popular saccharin sitcoms of the late 80s and early 90s.
Remember the good ol’ days when...
The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin....
Every morning, you are handed 24 hours – one of the few things in this world you will receive for free. Even if you had all the money in the world, you still couldn’t buy more time. The question...
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In a world where some CEOs are in hot water for telling customers only the “cool kids” should wear their clothes, and others refuse to stock larger sizes at all, at least one company has elected to...
While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others.
In...
Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central...
Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home...
