They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to...
As social media, especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopped people from pointing...
For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales. Then there’s the other side of the edge… the kind...
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search...
For social media users and marketers who no longer want to see pictures of cats and coffees on their news feed, there's a new feature rolling out. Instagram, the visual social platform owned by Facebook, just announced a feature...
Smaller companies that don't have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let's take a look at a company called Little Sapling Toys. This company...
Creating a buzz on your Instagram feed isn't always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz....
Fox News host Laura Ingraham is eating crow this week after getting called out for “mocking” outspoken Parkland school shooting survivor, David Hogg.
Hogg, one of the Marjory Stoneman Douglas High School students at the forefront of protests after 17...
When it comes to creating the perfect brand, there's no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it's difficult to keep ahead of an ever-evolving space....
Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online....
