Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas. Timer There are...
Joshua Gruss has been the CEO and chairman of Round Hill Music since January 2011. He is based in New York City, with his offices located along 400 Madison Avenue. He is an entrepreneur and a celebrated financial expert...
There’s no doubt the Big Mac is the most iconic menu item on the Golden Arches menu board, but if there’s a close second, especially among the legions of fans who can’t wait for it to appear each year,...
Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question:...
You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what...
A decade or two ago, thanks to the fast spread of WiFi and more disconnected work environments, telecommuting was all the rage. But, just as quickly as it began, one major American company has decided enough is enough. Working...
Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands.  A...
Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands.  Here’s a quick debriefing on the latest big brand...
I recently spoke to NBC about Fox News Channel’s firing of Bill O’Reilly, which stirred up the public’s interest and indignation. 21st Century Fox, the parent of Fox News Channel, said in a statement, “After a thorough and careful review...
They say if you wait long enough, everything old will become new again. That certainly seems to be the case with vinyl records. From ubiquitous music providers to coasters to conversation pieces and decorative items, records have evolved a...

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