Perspectives

The first 24 hours after a corporate reputation crisis: an hour-by-hour plan, a CrowdStrike example and what a CEO should and should not say in the first day.

Off the record, on background, not for attribution and deep background explained, with a comparison table, 5 dated cases, a script and a checklist for sources.

Why the best-known brand does not always win AI answers: engines recommend what they can read and corroborate. Named research, a source table and a five-step plan.

Why Reddit is a reputation risk for CEOs: AI engines cite it often, threads outlive posts, and a monthly check plus a calm response plan can limit the damage.

Why every CEO needs to know what AI says about them, and a simple monthly audit: five questions, five engines and a clear log that shows changes over time.

ChatGPT cited WSJ 2,157 times in financial services, Google AI Overviews 889 and Perplexity 130. At least 78% of the ChatGPT citations point to WSJ Buy Side, not its newsroom.

Can a founder build a reputation inside ChatGPT? Five steps that raise the odds, backed by named research, with a monthly check and a clear list of what to avoid.

The next reputation crisis may start inside an AI answer. Four steps from wrong answer to press question, two documented cases and four things to prepare now.