Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central...
You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably...
With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed,...
Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make...
Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value...
Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if...
Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little...
Listen long enough and every self-help guru and business “coach” in the world will eventually tell you to “be you” or “do you” and you will find success. That’s crap. Don’t buy into it. First, you don’t “find” success....
One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts.
Press Releases Then and Now
Here's a headline from October...
One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are...
