Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if they want to know about products on the market and how they can be used; and if they are trying to narrow down options. There are probably other reasons, but these are three main ones that can help build your business and customer base.
Expand your customer base.
Your customers fall into a particular category, but you feel certain other groups would love your product if they only knew about it. Pinterest is a great way to expand your base to other groups. One way to do that would be to create different boards on your site that are targeted to those new groups. If most of your customers are young mothers in their 30’s, you may want to target college students or DIYers. So, after studying the demographic you want to add and finding what types of presentations do best with that group, you would then create a board with pins specifically meant for that group. This includes pins about your product being used in a way that would be useful to that demographic. But you would also include other pins that inspire or appeal to the group without ever mentioning your product. As a starting point, create two or three boards that are for groups other than your primary customers.
Pin It Button
Make sure you have the Pin It button on your website so your posts can easily be pinned to a visitor’s boards. Pins and likes on your products direct people back to your website, increasing traffic and exposure. Adding this button is usually a simple process, and you should find the instructions on Pinterest or from your web service provider.
Whenever you are presenting your products on social media, don’t skimp on the quality of the photographs. Make sure the resolution is high and the images are crisp and eye catching. Remember that more than 60% of social media views are happening from smartphones currently and the percentage is expected to continue to rise. That means that your image is going to be seen on a screen that is a maximum of about five inches tall. If your photographs are not vibrant, crisp, and beautifully presented, they can easily be scrolled over without ever leaving an impression.
Pinterest, like other social media platforms, has well-established patterns of what works there. Make sure your posts offer something that people will enjoy, and it will likely be pinned. Once you have several posts, check your analytics to see which ones are grabbing the most attention from your target audiences to begin to tailor your approach for the best results.