Although there isn’t a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end up making.
In fact, when companies make these types of mistakes, they end up hurting their potential to grow their accounts.
Expertise
One of the biggest mistakes that companies end up making on Instagram is keeping their expertise as private as possible.
Most people seem to think that if they start sharing their knowledge for free, no one will be interested enough to start paying for it in the future. However, that’s not quite true. In fact, companies that give their target audiences enough knowledge can increase the odds that those audiences will end up converting into customers.
Unfortunately, despite that information, plenty of companies only post a limited amount of the information they possess, with the hopes that the audience will end up wanting to learn more and taking the next step in the buying journey.
However, instead of generating more intrigue or curiosity from the audience, that audience ends up becoming disengaged or bored with the business. However, companies that provide a lot of free knowledge to their audiences can drive more interest from potential customers.
Additionally, when companies are able to provide valuable information such as answering commonly asked questions to their target audiences, those potential customers will be a lot more confident that the business has the knowledge to answer any other questions it might have and decide to convert.
Growth Hacks
Growth hacks are specific strategies that companies can use to increase the growth rate on practically any communication channel.
When they’re done right, they tend to result in a large number of followers for the business during a short period of time.
However, once those strategies have run their course, that growth ends up stopping as well.
Although there’s nothing wrong with using growth hacks and they don’t end up hurting the performance of a company’s accounts because they don’t violate any of the community guidelines, there aren’t any other added benefits to them.
In fact, plenty of businesses make the mistake of only focusing on growth hacks that they forget they need to keep track of the quality of the content they’re sharing.
Only following growth hacks, even for Instagram, isn’t going to be a sustainable strategy and doesn’t generate a lot of conversions either.
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.
With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.
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