Although there isn’t a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end up making.

In fact, when companies make these types of mistakes, they end up hurting their potential to grow their accounts.

Expertise

One of the biggest mistakes that companies end up making on Instagram is keeping their expertise as private as possible.

Most people seem to think that if they start sharing their knowledge for free, no one will be interested enough to start paying for it in the future. However, that’s not quite true. In fact, companies that give their target audiences enough knowledge can increase the odds that those audiences will end up converting into customers.

Unfortunately, despite that information, plenty of companies only post a limited amount of the information they possess, with the hopes that the audience will end up wanting to learn more and taking the next step in the buying journey.

However, instead of generating more intrigue or curiosity from the audience, that audience ends up becoming disengaged or bored with the business. However, companies that provide a lot of free knowledge to their audiences can drive more interest from potential customers.

Additionally, when companies are able to provide valuable information such as answering commonly asked questions to their target audiences, those potential customers will be a lot more confident that the business has the knowledge to answer any other questions it might have and decide to convert.

Growth Hacks

Growth hacks are specific strategies that companies can use to increase the growth rate on practically any communication channel.

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When they’re done right, they tend to result in a large number of followers for the business during a short period of time.

However, once those strategies have run their course, that growth ends up stopping as well.

Although there’s nothing wrong with using growth hacks and they don’t end up hurting the performance of a company’s accounts because they don’t violate any of the community guidelines, there aren’t any other added benefits to them.

In fact, plenty of businesses make the mistake of only focusing on growth hacks that they forget they need to keep track of the quality of the content they’re sharing.

Only following growth hacks, even for Instagram, isn’t going to be a sustainable strategy and doesn’t generate a lot of conversions either.

Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.