The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict.
Interactive Content that Educates
The modern buyer tends to look for new experiences whenever they are going online for shopping purposes. The best way to stand out from the crowd is to have interactive content, which helps with having visitors stay on the page for a longer amount of time and is also shareable.
In addition to that, interactive content that looks to educate the target audience, or even the single buyer, is going to get a lot more engagement than other types of content.
Personalized Content Marketing
The main saying for years, when it comes to digital marketing is that “content is king”, and that’s true for 2020 as well. Providing buyers with high-quality content is what allows the organizations to show their expertise and speak from a place of authority.
However, most brands and corporations are already aware of this. The ones that really stand out are the organizations that not only provide high-quality content but also personalize it according to buyers’ profiles. Keep in mind that personalization doesn’t simply mean addressing the customers by their first name in the email greetings, but really digging into their minds and catering to their needs.
Video Content
Most customers tend to respond very well to visual content, which is why video content has been a big trend in the past couple of years. From pre-filmed and scripted videos to live streams, the possibilities for video content are practically endless. Not only can brands create new content for live streams and scripted videos, but they can also update old content that has previously ranked well.
Refreshing old content by talking about it in a video and expanding upon it even further is a great addition to simply looking for new high-quality content that can be presented to the audience.
Employee Engagement
The best way to ensure that an organization is providing customer service that is both friendly and efficient is to make sure all of the employees are knowledgeable about the ins and outs of the industry as well as the services that the brand is offering.
The employees of an organization are the human face of each brand, thus, making sure that the employees know the brand’s mission and values and then communicate to the customers effectively is the best way to build a solid foundation for a good marketing strategy.
Discover more from Ronn Torossian
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