The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict.

Interactive Content that Educates

The modern buyer tends to look for new experiences whenever they are going online for shopping purposes. The best way to stand out from the crowd is to have interactive content, which helps with having visitors stay on the page for a longer amount of time and is also shareable.

In addition to that, interactive content that looks to educate the target audience, or even the single buyer, is going to get a lot more engagement than other types of content.

Personalized Content Marketing

The main saying for years, when it comes to digital marketing is that “content is king”, and that’s true for 2020 as well. Providing buyers with high-quality content is what allows the organizations to show their expertise and speak from a place of authority.

However, most brands and corporations are already aware of this. The ones that really stand out are the organizations that not only provide high-quality content but also personalize it according to buyers’ profiles. Keep in mind that personalization doesn’t simply mean addressing the customers by their first name in the email greetings, but really digging into their minds and catering to their needs.

Video Content

Most customers tend to respond very well to visual content, which is why video content has been a big trend in the past couple of years. From pre-filmed and scripted videos to live streams, the possibilities for video content are practically endless. Not only can brands create new content for live streams and scripted videos, but they can also update old content that has previously ranked well.

Refreshing old content by talking about it in a video and expanding upon it even further is a great addition to simply looking for new high-quality content that can be presented to the audience.

Employee Engagement

The best way to ensure that an organization is providing customer service that is both friendly and efficient is to make sure all of the employees are knowledgeable about the ins and outs of the industry as well as the services that the brand is offering.

The employees of an organization are the human face of each brand, thus, making sure that the employees know the brand’s mission and values and then communicate to the customers effectively is the best way to build a solid foundation for a good marketing strategy.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.