The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict.

Interactive Content that Educates

The modern buyer tends to look for new experiences whenever they are going online for shopping purposes. The best way to stand out from the crowd is to have interactive content, which helps with having visitors stay on the page for a longer amount of time and is also shareable.

In addition to that, interactive content that looks to educate the target audience, or even the single buyer, is going to get a lot more engagement than other types of content.

Personalized Content Marketing

The main saying for years, when it comes to digital marketing is that “content is king”, and that’s true for 2020 as well. Providing buyers with high-quality content is what allows the organizations to show their expertise and speak from a place of authority.

However, most brands and corporations are already aware of this. The ones that really stand out are the organizations that not only provide high-quality content but also personalize it according to buyers’ profiles. Keep in mind that personalization doesn’t simply mean addressing the customers by their first name in the email greetings, but really digging into their minds and catering to their needs.

Video Content

Most customers tend to respond very well to visual content, which is why video content has been a big trend in the past couple of years. From pre-filmed and scripted videos to live streams, the possibilities for video content are practically endless. Not only can brands create new content for live streams and scripted videos, but they can also update old content that has previously ranked well.

Refreshing old content by talking about it in a video and expanding upon it even further is a great addition to simply looking for new high-quality content that can be presented to the audience.

Employee Engagement

The best way to ensure that an organization is providing customer service that is both friendly and efficient is to make sure all of the employees are knowledgeable about the ins and outs of the industry as well as the services that the brand is offering.

The employees of an organization are the human face of each brand, thus, making sure that the employees know the brand’s mission and values and then communicate to the customers effectively is the best way to build a solid foundation for a good marketing strategy.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.