efficient pr strategy

Creating efficient marketing and PR campaigns are the cornerstones of the success of a business.

Unfortunately, companies that are just starting out in their industries don’t generally have the big budgets to make notable investments in marketing and PR strategies.

Fortunately, there are several cost-effective marketing and PR strategies that can provide smaller businesses with affordable ways to increase their sales and grow their target audience.

No matter how great a company’s products or services are, if no one is aware of that company, it’s not easy for it to generate sales.

With the help of effective marketing and PR strategies, companies can spread their message to the target audience and attract potential consumers.

Social Media

Social media platforms are incredibly valuable platforms through which companies can promote themselves.

Those platforms provide consumers with a space to engage with businesses by asking questions or giving feedback, and they’re all a relatively affordable option for advertising and networking.

Website SEO

SEO is another cost-effective PR strategy that companies can utilize when building and maintaining their websites. SEO can increase brand awareness and visibility with the target audience.

By implementing various SEO techniques, a company’s website can show up at the top of search results pages for certain keywords of queries.

By generating backlinks from other valuable and authoritative websites, companies can benefit from even more exposure and rank higher in search engine results pages (SERPs).


By creating a blog, companies can get their messages out to potential consumers as well as investors.

Regularly sharing content on a company’s blog can promote the business, while guest blogging on other websites can help companies expand their reach.

When a company shows up on other relevant and respected websites, the posts can receive a lot of positive comments, shares, and overall engagement, which can attract more potential consumers.


Keeping track of what other consumers or potential leads are saying about a business can be very beneficial to companies, especially if they find some interesting conversations that they can join in on too.

There are a number of tools available that companies can use to monitor specific search terms or phrases that are relevant to their business or industry.

Whenever somebody has an issue or a question on those topics, a company can jump into the conversation with some valuable advice, and gain another potential consumer.

This is also helpful in establishing a business as an expert and industry leader that’s always available to provide valuable information to its consumers, which builds a more trusting relationship with the target audience.

Following Up

Companies often reach out to their consumers through social media platforms, or via email, only to get ignored.

However, one of the most effective strategies to keep consumers engaged is to follow up with consumers to keep them updated on their previous purchases, or to notify them of new products or services they might be interested in.

Companies can also notify those consumers of upcoming sales, and for the most loyal shoppers, they can reward them with time-limited discounts catered to their interests.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.