efficient pr strategy

Creating efficient marketing and PR campaigns are the cornerstones of the success of a business.

Unfortunately, companies that are just starting out in their industries don’t generally have the big budgets to make notable investments in marketing and PR strategies.

Fortunately, there are several cost-effective marketing and PR strategies that can provide smaller businesses with affordable ways to increase their sales and grow their target audience.

No matter how great a company’s products or services are, if no one is aware of that company, it’s not easy for it to generate sales.

With the help of effective marketing and PR strategies, companies can spread their message to the target audience and attract potential consumers.

Social Media

Social media platforms are incredibly valuable platforms through which companies can promote themselves.

Those platforms provide consumers with a space to engage with businesses by asking questions or giving feedback, and they’re all a relatively affordable option for advertising and networking.

Website SEO

SEO is another cost-effective PR strategy that companies can utilize when building and maintaining their websites. SEO can increase brand awareness and visibility with the target audience.

By implementing various SEO techniques, a company’s website can show up at the top of search results pages for certain keywords of queries.

By generating backlinks from other valuable and authoritative websites, companies can benefit from even more exposure and rank higher in search engine results pages (SERPs).


By creating a blog, companies can get their messages out to potential consumers as well as investors.

Regularly sharing content on a company’s blog can promote the business, while guest blogging on other websites can help companies expand their reach.

When a company shows up on other relevant and respected websites, the posts can receive a lot of positive comments, shares, and overall engagement, which can attract more potential consumers.


Keeping track of what other consumers or potential leads are saying about a business can be very beneficial to companies, especially if they find some interesting conversations that they can join in on too.

There are a number of tools available that companies can use to monitor specific search terms or phrases that are relevant to their business or industry.

Whenever somebody has an issue or a question on those topics, a company can jump into the conversation with some valuable advice, and gain another potential consumer.

This is also helpful in establishing a business as an expert and industry leader that’s always available to provide valuable information to its consumers, which builds a more trusting relationship with the target audience.

Following Up

Companies often reach out to their consumers through social media platforms, or via email, only to get ignored.

However, one of the most effective strategies to keep consumers engaged is to follow up with consumers to keep them updated on their previous purchases, or to notify them of new products or services they might be interested in.

Companies can also notify those consumers of upcoming sales, and for the most loyal shoppers, they can reward them with time-limited discounts catered to their interests.

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian’s Contributions on PR News Online
Ronn Torossian’s Twitter Profile

Previous articlePersonalizing Content Marketing Efforts
Next articleEssential PR Investments
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.