crisis pr plan
crisis pr plan

There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the public.

To better plan and organize each one of those elements and help create the image a company wants to achieve, businesses need to develop the right public relations strategies.

Media Relations

The relationship that a company has with the press is what media relations are all about. To create better relationships with the press, companies first need to develop relationships with the right people for each media outlet that’s relevant to the company.

That means, companies need to consistently communicate with these people so that whenever something newsworthy happens with the business, the company will know which people need to receive press releases about that newsworthy event.

A great way for a company to develop a relationship with the right media outlets and journalist is by providing the company’s experience and expertise on relevant topics in the news cycle as well. 

Crisis Management

Although most people tend to want to avoid any sort of crisis situation, in most cases they are inevitable for businesses.

That means it’s essential for companies to be as prepared and ready as possible to deal with different types of crisis situations. That’s because the way that a company is able to face any sort of unexpected situation or crisis can end up making or breaking that business. When a company invests in preparation for different crisis situations beforehand, that company gets to operate as normally as possible while going through the crisis situation and preserving its reputation and image at the same time.

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During times of crisis, it’s important for companies to keep the entire situation under control, which is best done through both external and internal communication efforts. Even if a crisis situation can’t be prevented beforehand, the very least the company needs to do is prepare to face different scenarios ahead of time.

That’s why it’s important for companies to invest in crisis management, as they get the opportunity to plan for and prepare for different types of crisis situations.

Additionally, through crisis management, companies also get a chance to analyze the overall company and business operations, to figure out if there is any sort of crisis situation that can be prevented ahead of time by instilling different preventative measures or changing specific elements of the business operations.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.