ENTERTAINMENTPR

As a student of pop culture, symbols and quotes (and a sappy sentimental at times), I believe that entertainment is often a parallel for life, and business. As such, over the years I have gone through stages of routines immediately before I enter my office of things I do to prepare for work…

Growing up in the Bronx, one of Ronn Torossian’s favorite movies ever is “A Bronx Tale” (I have yet to meet someone of my age group who grew up in the Bronx and hasn’t seen this movie 10 times). As such, I used to watch a certain scene in the movie every day before I went to work.

It’s the biker scene… For those of you who arent familiar, a group of bikers show up in a Mafia owned bar. About 10 bikers walk into the bar very loud and rude and dressed poorly. The big boss (Chazz Palminteri) walks in and tells them: “Guys you aren’t dressed right, please leave.” The head biker tells Chazz – “Sir, please we’ll only have a few drinks and we’ll be on our way.” Chazz says “OK, no problem – I’ll buy the 1st round enjoy.” The bikers then take the 1st round of drinks and spray the bartender with beer and act like animals. Chazz comes back and tells them to leave the bar as they didn’t obey the rules – “Now you have to leave.” They tell him to screw off… and they will tell him when they are leaving. He responds by going, locking the door and saying “No problem. Now you can’t leave..”… and his buddies come from the back of the bar and go on to beat the hell out of the bikers. In the Mafia movie it taught the bikers a lesson about respect.

Lessons learned: Words have value… Actions have consequences, and if you say something, do it. I respected it greatly because it taught the value of giving, and of taking… all of which are necessary in business. I used to watch it before going to work because it motivated me to work harder and to never back down – All values I believe are important as an entrepreneur and running one’s own business… and if you give a finger to a competitor, they will take the hand (and its similar to my political views)… Anyway, that was 5 years ago or so I used to watch that every day.

These days for at least the last month or so I have been listening to the same 3 Jay-Z songs prior to entering the office in my 15 minute or so commutte to work “Can I Live ?”, followed by “Lucky ?”, followed by “My 1st Song”. Jay Z for me is a self-made great entrepreneur who understands the importance of struggle and hard work and extreme self sacrifice to succeed and make money – His lyrics motivate me prior to working.

“Can I Live” talks about Jay Z “Not sleeping”, and him growing up and developing into a leader and successful person… “Lucky” talks about how one can never understand something completely from the outside and to never assume something to be the case… and about how its not just being lucky… but luck is a part of it…

… and the last song I listen to before entering the doors of my office (or wherever I am traveling throughout the world) is: “My 1st Song” which essentially talks about the value of starting each working day anew and how every single day needs to start anew… and to never take your success for granted(As a recent great quote I read said self-made entrepreneurs can’t stop striving, driven by anxiety that they could lose everything they so quickly gained.)… Some of the quotes from “My 1st Song”: Work “It’s my joy and my tears and my laughter and my everything”… ‘When you thought back you never thought you would make it this far”….

“Treat my First like my last like my everything”…. (Which for me means don’t rest on your laurels – Even though I have nearly 70 employees after starting the business single handedly and the fastest growing PR firm 2 years in a row, I still feel far from successful and want to keep growing)…

Entertainment is certainly a parallel for business… and that’s whats motivating me before I enter work these days… just wanted to share the stage I am at these days … Ronn Torossian, CEO of 5WPR

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.