event public relations
event public relations

After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished.

With the help of public relations, everything about these event will go smoothly, and all of the attendees will be talking about them for a long time after they have ended.

Public relations outreach also means that the company will be able to spread its message to their target audience, as well as attract potential consumers, and get positive media coverage.

Event Blog and Blog Posts

If there is enough time before the event happens, the company in question can create a blog filled with blog posts on the topic of the event.

This might seem like an outdated strategy, however, it’s a great way to get backlinks for the company’s website, share information on the event itself, announce any new speakers, and even create contests for tickets for the event.

The goal with those blog posts is to make the target audience come back to the blog for relevant content, even if they’re not able to attend the event itself.

Social Media

Most people around the world use at least one social media platform which is why companies should be creating an official announcement for the event and sharing it with the target audience.

They should also be sharing the post from the event’s dedicated blog, and even share other types of content surrounding the event itself.

That can mean sharing a short interview with one of the speakers at the event, some interesting footage from the location while it’s being prepared for the event, or even some rehearsals for it.

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Engaging Journalists and Audiences

To make sure that the company receives positive media coverage for the event, it can invite journalists beforehand and give them a preview of what’s going to be happening during the event.

Additionally, a company can schedule additional interviews with the speakers or the guests, with some of the top journalists or media outlets that can be broadcast before the event.

The company can also create contests that will allow the target audience to win tickets for the event, or give them special gifts as a way to get them participating in that contest.

This is a very effective way to get audiences involved in creating content for the event itself, and for reaching a larger number of people.

Working With Charities

Finally, companies that are looking to receive even more positive media coverage, and to contribute to the community at the same time, can always donate some of the profits from the event to a charity.

Most people like helping others, and by letting the attendees know that when they purchase a ticket for the event, some of the money will be donated to a charity, a lot of people will be even more motivated to attend.

This will benefit not just the company, but the local community, and the charity, and is a great way to not only improve event awareness but build the company‘s reputation as well.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.