pinterest generate website traffic
pinterest generate website traffic

Pinterest has alluring images of what people like and hence would love to buy.

Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female. Six out of ten users are female, and most users use the site for shopping inspiration.

This is a crucial characteristic which differentiates it from other social media platforms. There are ways to generate traffic with the help of Pinterest as listed below.

Repins and Engagement

A Pinterest pin is like a tweet on Twitter. The number of re-pins in a specific time period is an important factor in rankings within Pinterest.

When anyone clicks on a pin, they are taken to the website which is its source. The business that owns the website gets a lot of free traffic.

This necessitates that every page should have an image of superior quality for potential customers who go there.

Create Compelling Content

It is important to create boards that are relevant to the business and the target market. Searching for competitive keywords for the content shows strategic efforts. Pinterest being a visually focused site, the quality of images used in pins is important.

The popularity of an image is dependent on a number of factors, such as time of day, who pinned it and the description used. Customers can find anything inspiring, from stunning scenery to puppies.

Board Names

Board names get shared whenever something is pinned, so they should be attractive. They can be funny or motivational, for instance Fuzzy Buddies or Cuddly Wuddly.

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Using puns is helpful too. It is important to keep the board names short and pithy. There is not a lot of space for flowery and descriptive titles.

Tag Users

Tagging other users by using @username is helpful for networking with other businesses and professionals.

It’s a great way to build a following. Engage in conversations with commenters. Tagging also draws the attention of other members to pins.

Use Tutorials

Pinning tutorials on boards can be productive. If applicable for a business, tutorials help explain to a customer how to use a product or a service. Free how-to videos can also be used as promotional materials.

Videos and presentations can be pinned on “How-To” or “Tutorial boards”. Anything that the customers are taught about a product or service can be made into a tutorial.

Follow Trends

People’s desired engagements may vary widely, hence it is important to follow trends.

An easy way to do this is to click on the “popular” link on Pinterest to do research on what’s catching on with pinners, and then make these trends a part of your content strategy.

Focus on Customers

Customers can be allowed to join in on certain boards and ideas to give suggestions on how to get the most out of a product or service. A dedicated testimonials board would also be helpful. Special boards can be created for customers, which could include ideas and resources tailored to their individual needs. Moderated boards are also a great idea where customers can express their support for a business by adding photos, blog posts and videos from events.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.