Pinterest has alluring images of what people like and hence would love to buy.
Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female. Six out of ten users are female, and most users use the site for shopping inspiration.
This is a crucial characteristic which differentiates it from other social media platforms. There are ways to generate traffic with the help of Pinterest as listed below.
Repins and Engagement
A Pinterest pin is like a tweet on Twitter. The number of re-pins in a specific time period is an important factor in rankings within Pinterest.
When anyone clicks on a pin, they are taken to the website which is its source. The business that owns the website gets a lot of free traffic.
This necessitates that every page should have an image of superior quality for potential customers who go there.
Create Compelling Content
It is important to create boards that are relevant to the business and the target market. Searching for competitive keywords for the content shows strategic efforts. Pinterest being a visually focused site, the quality of images used in pins is important.
The popularity of an image is dependent on a number of factors, such as time of day, who pinned it and the description used. Customers can find anything inspiring, from stunning scenery to puppies.
Board names get shared whenever something is pinned, so they should be attractive. They can be funny or motivational, for instance Fuzzy Buddies or Cuddly Wuddly.
Using puns is helpful too. It is important to keep the board names short and pithy. There is not a lot of space for flowery and descriptive titles.
Tagging other users by using @username is helpful for networking with other businesses and professionals.
It’s a great way to build a following. Engage in conversations with commenters. Tagging also draws the attention of other members to pins.
Pinning tutorials on boards can be productive. If applicable for a business, tutorials help explain to a customer how to use a product or a service. Free how-to videos can also be used as promotional materials.
Videos and presentations can be pinned on “How-To” or “Tutorial boards”. Anything that the customers are taught about a product or service can be made into a tutorial.
People’s desired engagements may vary widely, hence it is important to follow trends.
An easy way to do this is to click on the “popular” link on Pinterest to do research on what’s catching on with pinners, and then make these trends a part of your content strategy.
Focus on Customers
Customers can be allowed to join in on certain boards and ideas to give suggestions on how to get the most out of a product or service. A dedicated testimonials board would also be helpful. Special boards can be created for customers, which could include ideas and resources tailored to their individual needs. Moderated boards are also a great idea where customers can express their support for a business by adding photos, blog posts and videos from events.