The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow. Additionally, according to reports, this industry has managed to generate billions of dollars. That’s why it’s not surprising that plenty of fintech companies are looking for new ways to increase their growth through creative and innovative marketing campaigns.
However, although technology is constantly innovating and evolving, the finance world is completely different from that of tech . This means that for a company to master these two different fields, it should be offering a successful formula that will bridge the gap between modern technology and essential financial services. By creating fintech products at a fast rate, these types of companies can achieve more growth.
To create those types of products, fintech companies have to depend on the reliability and accuracy of gathered data. That means they have to gather and analyze data while also focusing on business growth and step away from traditional marketing strategies. Innovation is one of the best ways that fintech companies can generate long-term growth and stay at the front and center of consumers’ interests while avoiding risky decisions.
When it comes to fintech marketing campaign strategies and growing a business, the most successful campaigns so far have managed to create a great balance between organic and paid efforts. Investing in SEO, PPC, paid, and social marketing ends up generating higher ROI and more efficient campaigns.
Starling Bank
A great example of a successful fintech marketing campaign was created by the British mobile-only bank across social media platforms. The goal of the campaign was for the bank to boost brand awareness and reach new potential customers.
The campaign was started on Facebook and then integrated with Instagram a few months later. For the campaign, the bank used Facebook SDK, which allows developers to integrate Facebook into a new app. With this feature, the bank could share content on the social platform and send data from its app to Facebook ads. This way, the bank managed to find plenty of information about its potential customers and only sent ads to people who weren’t familiar with the brand.
WealthSimple
According to plenty of marketers, and more specifically, digital marketers, content marketing is one of the best marketing strategies no matter the market or industry of the brand. That’s why the online investment management company created a marketing campaign that utilized groundbreaking content, along with some humor. The content was straightforward and informative, and managed to boost the company’s credibility and increase brand awareness.
Instead of talking about investments, which most people consider to be relatively boring, the company decided to make them interesting, fun, and relatable. With the help of the content marketing campaign, the investment company successfully got the attention of the right people and persuaded them to take a closer look at what the company offered so they could become brand new customers.
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