I was describing tonight to a new employee who comes from working in a very slow paced corporate environment about agency life, and agency culture, and how each agency or company takes a certain type of personality to thrive – combined with raw smarts or intelligence.

Ronn Torossian, 5WPR on Public Relation Challenges

Sometimes the challenges people run into at the beginning of a new relationship with an pr agency, particularly when coming from working from in house, is time management, and juggling multiple clients (instead of just one), at the pace of 100’s of media outlets, 24/7. It can be a little maddening when you break it down.

Another challenge is coming from understanding one business or one client to understanding five, ten, twenty – or even hundreds over time. So it takes really passionate people who can sell – passionate people who like instant satisfaction (such as instant email replies and instant press), passionate people who are fascinated by so many different industries and brands and want to have their hands in it all – thirsty to learn everything. It takes passionate people that know how to just handle it, when everyone else is weighing them down.

To really build an agency that has found success in so many mainstream and vertical markets, it really takes passion for it all – everything. If you think about it, we work and understand how so many industries come to market and operate, it’s powerful.

Entertainment, Technology, New Media, Cable, Consumer Products, Government, International Affairs, Non Profits, Artists, Marketing, Fashion, Lifestyle, Automotive, Beverage, Pets, Music, Real Estate, Hospitality, Environment, Medicine, Telecom, Professional Sports, Film, TV – the list goes on.

It’s a real coup to be very successful growing an agency in multiple industry sectors – and to be able to really understand and navigate the public relations strategy for any industry in the world.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.