Ronn Torossian, 5WPR on Public Relation Challenges
Sometimes the challenges people run into at the beginning of a new relationship with an pr agency, particularly when coming from working from in house, is time management, and juggling multiple clients (instead of just one), at the pace of 100’s of media outlets, 24/7. It can be a little maddening when you break it down.
Another challenge is coming from understanding one business or one client to understanding five, ten, twenty – or even hundreds over time. So it takes really passionate people who can sell – passionate people who like instant satisfaction (such as instant email replies and instant press), passionate people who are fascinated by so many different industries and brands and want to have their hands in it all – thirsty to learn everything. It takes passionate people that know how to just handle it, when everyone else is weighing them down.
To really build an agency that has found success in so many mainstream and vertical markets, it really takes passion for it all – everything. If you think about it, we work and understand how so many industries come to market and operate, it’s powerful.
Entertainment, Technology, New Media, Cable, Consumer Products, Government, International Affairs, Non Profits, Artists, Marketing, Fashion, Lifestyle, Automotive, Beverage, Pets, Music, Real Estate, Hospitality, Environment, Medicine, Telecom, Professional Sports, Film, TV – the list goes on.
It’s a real coup to be very successful growing an agency in multiple industry sectors – and to be able to really understand and navigate the public relations strategy for any industry in the world.