I was describing tonight to a new employee who comes from working in a very slow paced corporate environment about agency life, and agency culture, and how each agency or company takes a certain type of personality to thrive – combined with raw smarts or intelligence.

Ronn Torossian, 5WPR on Public Relation Challenges

Sometimes the challenges people run into at the beginning of a new relationship with an pr agency, particularly when coming from working from in house, is time management, and juggling multiple clients (instead of just one), at the pace of 100’s of media outlets, 24/7. It can be a little maddening when you break it down.

Another challenge is coming from understanding one business or one client to understanding five, ten, twenty – or even hundreds over time. So it takes really passionate people who can sell – passionate people who like instant satisfaction (such as instant email replies and instant press), passionate people who are fascinated by so many different industries and brands and want to have their hands in it all – thirsty to learn everything. It takes passionate people that know how to just handle it, when everyone else is weighing them down.

To really build an agency that has found success in so many mainstream and vertical markets, it really takes passion for it all – everything. If you think about it, we work and understand how so many industries come to market and operate, it’s powerful.

Entertainment, Technology, New Media, Cable, Consumer Products, Government, International Affairs, Non Profits, Artists, Marketing, Fashion, Lifestyle, Automotive, Beverage, Pets, Music, Real Estate, Hospitality, Environment, Medicine, Telecom, Professional Sports, Film, TV – the list goes on.

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It’s a real coup to be very successful growing an agency in multiple industry sectors – and to be able to really understand and navigate the public relations strategy for any industry in the world.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.