Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice. It’s important for leaders to look out for and pay attention to the newest developing trends and hone their skills carefully.

This is the best way that a good leader can maintain a competitive advantage and truly thrive. If an executive wants their business to grow, they need to make sure that they themselves are engaged, connected and are constantly developing. In order to stay engaged, leaders have to stay on top of all of the modern trends that are influencing their business and employees.

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In the past few years, we saw plenty of different trends in the business world, from AI and chatbots to blockchain. While this hasn’t changed much, something that needs to change is the way that businesses adapt and turn to these trends. Of course, not every business is going to need a chatbot, for example, but knowing when a business needs to adopt a certain trend is certainly a useful skill.

Good leaders take note of these changes, adapt their businesses accordingly, and invest in their employees so that they can master these changes.

Lead a Variety of People

This used to mean that leaders needed to know how to work with a variety of different personalities. But as times are changing, most companies are employing both older and younger folk, and the differences between the two can be astounding.

These people have very different economic as well as cultural backgrounds, which means that different management styles have to be at work for the different groups. A good leader not only knows the style that’s going to work for each age bracket, but they’re also focused on creating an environment in the workplace where everyone will feel motivated to work and is valued for the skills and knowledge that they provide.

Highlight Accountability

In recent times, many business leaders have seen an increase in remote work. Whether it’s local employees that would like to work from home, or prospective employees that are applying for the positions from all over the world, this trend is only going to grow. While it’s great for lowering the office overhead expenses and getting a wide range of talented employees, it’s also bad for accountability.

A good business leader needs to take charge by holding themselves accountable to a set of values, and then inspire the employees to follow suit. Working on a set of standards and holding employees accountable to them afterward is going to be on the rise.

With the new decade upon us and new trends on the rise, it’s important for business leaders to stay on top of them and appropriately apply them to their own business endeavors so that their company will grow and succeed.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.