Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice. It’s important for leaders to look out for and pay attention to the newest developing trends and hone their skills carefully.

This is the best way that a good leader can maintain a competitive advantage and truly thrive. If an executive wants their business to grow, they need to make sure that they themselves are engaged, connected and are constantly developing. In order to stay engaged, leaders have to stay on top of all of the modern trends that are influencing their business and employees.

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In the past few years, we saw plenty of different trends in the business world, from AI and chatbots to blockchain. While this hasn’t changed much, something that needs to change is the way that businesses adapt and turn to these trends. Of course, not every business is going to need a chatbot, for example, but knowing when a business needs to adopt a certain trend is certainly a useful skill.

Good leaders take note of these changes, adapt their businesses accordingly, and invest in their employees so that they can master these changes.

Lead a Variety of People

This used to mean that leaders needed to know how to work with a variety of different personalities. But as times are changing, most companies are employing both older and younger folk, and the differences between the two can be astounding.

These people have very different economic as well as cultural backgrounds, which means that different management styles have to be at work for the different groups. A good leader not only knows the style that’s going to work for each age bracket, but they’re also focused on creating an environment in the workplace where everyone will feel motivated to work and is valued for the skills and knowledge that they provide.

Highlight Accountability

In recent times, many business leaders have seen an increase in remote work. Whether it’s local employees that would like to work from home, or prospective employees that are applying for the positions from all over the world, this trend is only going to grow. While it’s great for lowering the office overhead expenses and getting a wide range of talented employees, it’s also bad for accountability.

A good business leader needs to take charge by holding themselves accountable to a set of values, and then inspire the employees to follow suit. Working on a set of standards and holding employees accountable to them afterward is going to be on the rise.

With the new decade upon us and new trends on the rise, it’s important for business leaders to stay on top of them and appropriately apply them to their own business endeavors so that their company will grow and succeed.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.