The world has really gone mad.

Monday night, during the national title college football game between Alabama and Notre Dame, 73-year old ESPN Sportscaster Brent Musberger said to his broadcast partner (a former quarterback) “You quarterbacks get all the good-looking women” when showing Former Miss Alabama Katherine Webb who was in the crowd watching her boyfriend, quarterback AJ McCarron.  He then called her a “lovely lady” and what a beautiful woman! Wow! Whoa!”as cameras showed Webb sitting with McCarron’s family.

For this the day after the game, ESPN entered crisis public relations mode and ESPN vice president of communications Mike Soltys commented “…we apologize that the commentary in this instance went too far.”

Inappropriate for ESPN to apologize, or what went too-far? Did not every red-blooded male watching football think the same thing? What has the world come to that a sportscaster cannot comment on a beautiful woman at a football game? One cannot call a Miss Alabama USA beautiful at a football game? Out of place political correctness.

Others have then further slammed Musburger for saying “If you’re a youngster in Alabama, start getting the football out and throw it around the backyard with Pop.”  Is that not what every American movie is made of? The quarterback with the beauty queen? What’s wrong with saying it – and kids wanting it?

As Webb herself said: “I think the media has been really unfair to him.”

Rightfully, the attention has only helped Webb as her Twitter followers increased from 2,300 to over 220,000 (as of this writing).

Ronn Torossian

5WPR

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.