The world has really gone mad.

Monday night, during the national title college football game between Alabama and Notre Dame, 73-year old ESPN Sportscaster Brent Musberger said to his broadcast partner (a former quarterback) “You quarterbacks get all the good-looking women” when showing Former Miss Alabama Katherine Webb who was in the crowd watching her boyfriend, quarterback AJ McCarron.  He then called her a “lovely lady” and what a beautiful woman! Wow! Whoa!”as cameras showed Webb sitting with McCarron’s family.

For this the day after the game, ESPN entered crisis public relations mode and ESPN vice president of communications Mike Soltys commented “…we apologize that the commentary in this instance went too far.”

Inappropriate for ESPN to apologize, or what went too-far? Did not every red-blooded male watching football think the same thing? What has the world come to that a sportscaster cannot comment on a beautiful woman at a football game? One cannot call a Miss Alabama USA beautiful at a football game? Out of place political correctness.

Others have then further slammed Musburger for saying “If you’re a youngster in Alabama, start getting the football out and throw it around the backyard with Pop.”  Is that not what every American movie is made of? The quarterback with the beauty queen? What’s wrong with saying it – and kids wanting it?

As Webb herself said: “I think the media has been really unfair to him.”

Rightfully, the attention has only helped Webb as her Twitter followers increased from 2,300 to over 220,000 (as of this writing).

Ronn Torossian


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.