ronn torossian client

Clients hire 5WPR to get their brand the maximum Return on Investment (ROI), which for some, might be sold product, website traffic, new clients for their service, and much more. The perfect picture any client paints when walking through 5WPR’s door is a sit down with Dr. Phil and a profile in The Wall Street Journal.  Of course that type of tier one media is astonishing, but it isn’t always possible.

What we have noticed, is that what is now the status quo in the PR industry – securing placements in some of the most top tier media – doesn’t always result in the best takeaway for a client’s business. There have been a large number of testimonials from the companies we represent that paint a different picture – one of specificity, precision, and singularity.

There are a number of reasons that top-tier may not always be “best-tier” – lack of a target audience, omission of website links, poor SEO optimization for certain articles, etc.

A Quantcast 400 client we represent is the ideal example – We’ve managed to secure them placement in some of the largest outlets in the U.S. (i.e. Huffington Post, New York Post, Fast Company, BuzzFeed, Mashable, etc). But a mention from a regional technology-based radio show with a die-hard following resulted in unprecedented traffic.  These smaller, dedicated outlets can often time deliver unexpected results that work in your favor.

Previous articleLeave Brent Musberger Alone
Next articlePart 2: Book Tips From Ronn Torossian Book
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.