Clients hire 5WPR to get their brand the maximum Return on Investment (ROI), which for some, might be sold product, website traffic, new clients for their service, and much more. The perfect picture any client paints when walking through 5WPR’s door is a sit down with Dr. Phil and a profile in The Wall Street Journal. Of course that type of tier one media is astonishing, but it isn’t always possible.
What we have noticed, is that what is now the status quo in the PR industry – securing placements in some of the most top tier media – doesn’t always result in the best takeaway for a client’s business. There have been a large number of testimonials from the companies we represent that paint a different picture – one of specificity, precision, and singularity.
There are a number of reasons that top-tier may not always be “best-tier” – lack of a target audience, omission of website links, poor SEO optimization for certain articles, etc.
A Quantcast 400 client we represent is the ideal example – We’ve managed to secure them placement in some of the largest outlets in the U.S. (i.e. Huffington Post, New York Post, Fast Company, BuzzFeed, Mashable, etc). But a mention from a regional technology-based radio show with a die-hard following resulted in unprecedented traffic. These smaller, dedicated outlets can often time deliver unexpected results that work in your favor.