Some random musings after a brutally hot NYC summer weekend:

·        So, I went to see “Salt” this weekend and as much as I enjoyed watching Angelina Jolie, I found it to be an utterly unbelievable movie.  Yet, I cant help but think that the recent PR issue regarding real life Russian spies (also led by a sexy female, much like Jolie) boosted attention surrounding the movie.

·        At the age of 14, on Halloween night, myself and maybe 40 other local kids were detained by the NYPD for throwing eggs at one another. We were running around the streets and doing the sort of dumb things teenage boys do every Halloween, all over the country.  A few hours later, after our parents came to get us, the incident was over and largely behind us.
Today, I wonder, how much a similar incident would affect college applications, high school admissions and other circumstances? In today’s Google era, and with instant postings to Twitter, Facebook and other online outlets will instantly affect the google results of today’s dumb teenage boy – and, odds are, they don’t have a PR firm versed in SEO working for them. It’s simply amazing, and no amount of plastic surgery PR can change it.

·        It’s rare that mainstream media carries interesting articles on the PR industry, but I found this Washington Post article to be a must-read…

So, before the crazy Monday that I have – which includes meeting with a doctor who needs PR, a marketing & PR review with a beauty brand, lunch with a diplomat, conference calls with an attorney, and some Kymaro documents to review – I want to end with an inspiring quote to start the week, from Mark Twain:

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

Ronn Torossian


Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.