Some random musings after a brutally hot NYC summer weekend:

·        So, I went to see “Salt” this weekend and as much as I enjoyed watching Angelina Jolie, I found it to be an utterly unbelievable movie.  Yet, I cant help but think that the recent PR issue regarding real life Russian spies (also led by a sexy female, much like Jolie) boosted attention surrounding the movie.

·        At the age of 14, on Halloween night, myself and maybe 40 other local kids were detained by the NYPD for throwing eggs at one another. We were running around the streets and doing the sort of dumb things teenage boys do every Halloween, all over the country.  A few hours later, after our parents came to get us, the incident was over and largely behind us.
Today, I wonder, how much a similar incident would affect college applications, high school admissions and other circumstances? In today’s Google era, and with instant postings to Twitter, Facebook and other online outlets will instantly affect the google results of today’s dumb teenage boy – and, odds are, they don’t have a PR firm versed in SEO working for them. It’s simply amazing, and no amount of plastic surgery PR can change it.

·        It’s rare that mainstream media carries interesting articles on the PR industry, but I found this Washington Post article to be a must-read…

So, before the crazy Monday that I have – which includes meeting with a doctor who needs PR, a marketing & PR review with a beauty brand, lunch with a diplomat, conference calls with an attorney, and some Kymaro documents to review – I want to end with an inspiring quote to start the week, from Mark Twain:

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“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

Ronn Torossian


Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.