Some random musings after a brutally hot NYC summer weekend:

·        So, I went to see “Salt” this weekend and as much as I enjoyed watching Angelina Jolie, I found it to be an utterly unbelievable movie.  Yet, I cant help but think that the recent PR issue regarding real life Russian spies (also led by a sexy female, much like Jolie) boosted attention surrounding the movie.

·        At the age of 14, on Halloween night, myself and maybe 40 other local kids were detained by the NYPD for throwing eggs at one another. We were running around the streets and doing the sort of dumb things teenage boys do every Halloween, all over the country.  A few hours later, after our parents came to get us, the incident was over and largely behind us.
Today, I wonder, how much a similar incident would affect college applications, high school admissions and other circumstances? In today’s Google era, and with instant postings to Twitter, Facebook and other online outlets will instantly affect the google results of today’s dumb teenage boy – and, odds are, they don’t have a PR firm versed in SEO working for them. It’s simply amazing, and no amount of plastic surgery PR can change it.

·        It’s rare that mainstream media carries interesting articles on the PR industry, but I found this Washington Post article to be a must-read…

So, before the crazy Monday that I have – which includes meeting with a doctor who needs PR, a marketing & PR review with a beauty brand, lunch with a diplomat, conference calls with an attorney, and some Kymaro documents to review – I want to end with an inspiring quote to start the week, from Mark Twain:

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

Ronn Torossian


Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.