Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. However, the biggest problem that brands face on Twitter is the fact that they’re not sure how to leverage the platform the right way in their marketing strategies.
Twitter has over 300 million monthly active users, and produces over 500 million new tweets every day. These are the types of numbers that can become a real game-changer for brands looking to reach their target audience, both for B2B and B2C companies.
Optimizing a Twitter Profile
The first step in leveraging Twitter in a company’s marketing efforts is to optimize the company’s profile. Most businesses end up making a mistake simply by leaving their Twitter profile incomplete. While sharing content on the platform is important, branding is just as important on Twitter as it is on any other platform, and leaving that element out leaves customers wondering if they’re looking at a brand’s profile at all.
Not only does optimizing a profile leave a long-lasting impression on anyone that visits it, but it also becomes a big deciding factor in connecting with consumers and building positive relationships with them. Adding relevant business information to the profile, such as a creative banner, a profile picture such as the brand’s logo, a bio, or the official business website, can help customers learn more about the company’s products or services, and can help increase the company’s website traffic.
Building a Community
After a company optimizes its Twitter profile, it’s time to connect and actively engage with the platform’s users. However, that doesn’t mean connecting and engaging with every single user, as companies should stick to the people that are in a similar industry or market niche. They can also connect with colleagues, friends, customers, competitors, as well as industry-relevant influencers. After that, the brand can start creating meaningful relationships on the platform by interacting with the aforementioned people, engaging with other consumers by replying to their tweets, and talking about industry-relevant topics.
As with most other social media platforms, Twitter is a great channel for companies to share valuable content and information with followers. Companies can share GIF’s, quotes that engage the target audience, images, videos, and links to blog posts. The biggest difference between marketing on Twitter and most other social media platforms is that Twitter requires a decent amount of content to be shared every day. Creating a large amount of content that’s specific to that platform can be time-consuming, which is why many businesses end up relying on content curation. Through content curation, companies can share content consistently while engaging the audience over a long period of time.