live stream
live stream

There couldn’t be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love for live streaming isn’t new . According to recent social media research, live video and audio events have dominated the top content types from 2015 to date on most media platforms.

And while the Facebook algorithm constitutes a huge chunk of live streaming, Twitter and Instagram heavily invest in it too . Irrespective of the platform, businesses can find immense opportunities within the area of well-designed live stream material. Here is how entities, both individual and business-oriented, can make their live streaming efforts succeed. 

Creating Niche-Specific Content Marketing

A captivating Livestream is not just about creating any content for any audience. Instead, it is about identifying the right buyer persona and tailoring content to that persona. Take a recruitment drive in the works, for example.  In this case, creating exciting live videos which perhaps imitate office tricks and antics of that specific environment can be a game-changer.

Similarly, an educational video can easily be a hit with invitees/ attendees that have a considerable interest in the role they are being recruited for. It is all about identifying each viewer’s journey and interest by carefully choosing the day’s topic based on a specific niche. 

Showcasing Excellent Customer Support

Winning Livestream sessions also provides a perfect opportunity to improve customer relations. For example, Facebook live now has Q&A sessions where a brand can demonstrate and showcase how trustworthy, reliable, and authentic it is. These are critical aspects of any marketing strategy that can make live streaming and the whole brand a huge success.  

Benchmarking The Trending Topics In The Industry

Brands can take advantage of the data-driven analytics tools available on most social media platforms. These tools are often vital to providing insight into what is trending. For a brand to make it in real-time, it makes sense to use what makes the audience tick. Besides the topics, look at the demographic effect, too. A brand can then tailor its live stream based on these and other relevant data. 

Active Networking for Brand Awareness

While it is tempting to do things solo, networking and collaboration are the most critical aspects of expanding a brand’s reach. How about identifying others in the same industry and sharing ideas? A clever way to begin is by carefully picking the industry’s experts and bringing them on a Livestream panel. Those hugely popular internet ‘influencers’ also have a considerable role in binding like brands in team mode. 

There is a whole lot a brand can do to win at the Livestream level. All it takes is lots of effort and commitment to improving content. Since any Livestream is a sales tactic, content creativity should always be  prioritized . For example, both the video and audio material need to be exciting, and to resonate with the target audience. And finally, going easy and gradual helps in learning the ropes. While a few snags are part of the journey, brilliantly created content can expose a brand to previously hidden opportunities.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.