In what was clearly a great Super Bowl half-time show, Madonna did a great job of entertaining the millions watching the game – and in doing so scored a Public Relations coup in reaching a new generation of fans, with guest appearances with today’s stars including LMFAO, Cee Lo Green, Nicki Minaj and M.I.A. Madonna has always been a marketing genius – A lightening rod for controversy, her songs through the years, including “Like a Virgin”, “Papa Don’t Preach”, “Like a Prayer”, “Vogue”, and others – and clearly this Super Bowl performance continued that marketing genius.

53 years old, and looking HOT and way younger, she launched with an amazing remix of the classic “Vogue” (One wonders did Madonna/NBC pay a licensing fee to Vogue Magazine), the tight-rope walker/jumper, and simply amazing Like A Prayer, where the backup singers and dancers quickly turned into a gospel choir, as Madonna, Cee Lo and the choir finished up the show with her 1989 single.

Madonna is a living legend – There’s no one alive bigger and better than her and it was just such a special show.  Probably the biggest pop star in the world, and who is better than the world’s biggest pop star performing during such a huge world stage. She kept it tame for her – and realized she didn’t need to push the envelope – and with kudos to her she respected the boundaries.

For me, it was a time warp back to the 1980’s, and explaining to my kids that these songs were made when I was near their age – and how Madonna predates Lady Gaga contributed to the experience.  And that’s another mark of Madonna’s greatness and legendary status – bridging generations. (And to think I remember my mother in 1983 disapproving of me listening to Madonna.)

As a Madonna and pop culture fan, it was a special moment recognizing as she’s been called by Time Magazine one of the “25 Most Powerful Women of the Past Century” performing flawlessly on this stage. As a PR agency owner, and professional marketer I recognize the sheer marketing genius she has even at the age of her mid-50’s. Kudos Madonna.

Ronn Torossian is the President of 5WPR, 1 of the 25 largest Public Relations  Agencies in the US, and author of “For Immediate Release.”


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.