If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come.  This young man will be the face of the NBA – and surely the face of many mainstream, major brands. “Lin-sanity” has just begun – and this 2010 Harvard graduate is destined for marketing greatness if he can deliver on the court.

 

Jeremy Lin is a marketers dream – and to top it all off he is playing in the biggest media market in the world. He can be bigger than David Beckham, bigger than Michael Jordan – he’s Tiger Woods pre-scandal. Jeremy Lin is the American dream – for people, marketers and the world.

Only 6’3, he’s approachable, relatable and looks like the boy next door. A Harvard graduate – the very definition of brains and brawn, Lin is a hard working underdog who was an undrafted free agent and cut by 2 teams.  He’s International – the 1st American-born NBA player of Taiwanese or Chinese descent & 4th Asian-American ever in NBA he has the potential to further open China to the NBA. Asian TV partners of the NBA have already added Knicks games to their broadcast schedules – “Lin-sanity”.

 

This humble young man has been living with his brother and sister-in-law and already has a foundation in his name whose aim is to “provide “financial, educational and spiritual assistance and to make a lasting difference in the lives of others.” Lin speaks of his religion and family – and seemingly less polarizing than Tim Tebow, Jeremy Lin epitomizes the American dream.

 

Lin is a real role model – a dream face for brands who are authentic, passionate and hard working. If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come.  This young man will be the face of the NBA – and surely the face of many, many mainstream, major brands.

 

“Lin-sanity” will be bigger than Air Jordan if Lin can deliver on the court. Watch out world, we are all hoping Jeremy Lin and “Lin-Sanity” is here to stay.

 

Ronn Torossian is the CEO of 5WPR, a top 25 PR agency, and author of PR Book “For Immediate Release.”

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.