marketing trends 2020

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. It’s essential for any business looking to remain a relevant competitor within their own industry, because anyone that doesn’t adapt to all of the changes soon is not going to stick around in the long run.

The same methods that used to work aren’t as popular or as useful anymore, and with how fast technology marketing is moving, marketers have no other choice but to keep up.

User-Generated Content

User-generated content or UGC is a great resource for any business that’s looking to reach the younger generations of consumers. Encouraging the target audience to share their own content about the business, by offering a tempting incentive, like a discount or a shoutout is a great way to market a brand.

Incorporating this marketing tactic into a strategy is going to increase brand engagement and drive the conversion rate, because more people are going to be discovering the brand along with the products and services.

Artificial Intelligence

The popularity of artificial intelligence in marketing has been on an ever-growing trend, and it’s sure to be the center of the global business and industry trends in the future. In fact, many researchers have stated that the businesses that fail to start using AI in their marketing strategies early on are going to be at a competitive disadvantage in the coming years.

Additionally, the benefits of using artificial intelligence in marketing are many. They include the fact that it’s a lot easier to analyze and predict consumer behaviors and their search patterns, as well as help businesses understand how the customers are finding the business and its products.

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Video marketing

It’s currently one of the most popular marketing trends, and it’s set to stay that way for about a decade more. Over 70% of businesses have noticed an improved conversion rate through video marketing and it’s become one of the popular ways that consumers can and want to learn about new products or services from companies.

However, video marketing isn’t limited to YouTube only. Between live broadcasts on Facebook and Instagram and video content on LinkedIn, as well as the ever-growing popularity of TikTok, there are practically countless ways to reach out and promote to an audience.

Visual search

After Google introduced this feature, more and more platforms have joined and introduced their own versions, and for good reason. It allows users to take or upload a photo of something they want to look for, or even look for a specific element in a photo, and they can find where they can purchase the item they were looking for, or look at similar products.

All of the businesses that are going to be joining this trend will be able to draw in customers and present them with the product they are looking for. Finally, most of the people that are searching for products this way belong to the younger generations.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.