Public relations efforts are crucial for new businesses that are looking to get serious about grabbing the attention of customers and other industry professionals.
Unfortunately, most of the time, new businesses tend to avoid investing in PR because they believe it’s a costly expense that they don’t need.
Fortunately, there are certain strategies that don’t require a big PR budget.
These strategies can help even new businesses reach more people, and can increase brand awareness and visibility, which results in companies increasing their bottom lines.
Memorable Stories
Instead of focusing on creating an attention-grabbing press release for the public and media outlets, businesses should be focusing on creating stories that elicit an emotional reaction from people.
Companies that put too much focus on creating the right type of press release end up looking like they’re trying too hard in the eyes of consumers. These companies can generally end up with a reputation for being irrelevant or even boring.
However, when a company is focused on sharing its own story with the public, it means that the news about it is going to be a lot more newsworthy, because most people love hearing about great stories. The focus should be on the value that the business can bring to its consumers instead of on listing all of its accomplishments.
Website Media Page
Businesses can greatly benefit from a dedicated press release or media page for their company’s PR efforts. When it’s optimized, that page is another tool that the company can use.
It becomes the go-to place where others can get more information about the business, including the history of the brand, relevant stats or facts, company bios, and previous press releases.
Influencer Collaborations
Another way that small businesses can get their name in front of more people is by working with influencers. With influencers, there’s no need to chase after the biggest industry names. In fact, it’s often a lot more beneficial to the business if it works with an influencer that has a smaller audience.
That’s because influencers with smaller audiences have stronger relationships with their followers, and because those followers trust their influencer’s choices a lot more compared to bigger influencers.
Being promoted by those influencers can generate a lot of interest for a business because this type of promotional effort is focused on an audience that’s already interested in similar products or services.
Guest Speaking
According to recent research, nearly 100 million people in the US spend a lot of time listening to podcasts. Although podcasts don’t fit into every company’s content strategy, being a guest speaker on reputable and influential podcasts can do wonders for a company’s brand awareness.
Offering something valuable to a podcast host is a surefire way to get invited to talk on their podcast. It will be even more beneficial if the podcast shares a similar target audience to the company’s own.
