The following informative survey issued by the Council of Public Relations Firms was quite informative and accurate about whats doing in our industry, and as they say it “the fourth quarter results are in, and the results are better still!”
Agree with the highlights:
- New business pipelines seem to be opening wider. A full 56.4% of firms reported that new business prospects were stronger than a year ago, with the vast majority firms (76.4%) citing social media as one of the strongest expected growth areas. Other areas where firms were expecting the most new business growth included consumer marketing (listed by 58.2% of firms), issues and crisis management (30.9%), and corporate communication (27.3%). It might be helpful for many of these businesses to make use of automation systems to improve growth and efficiency even more.
- More business coming in is translating into an improving hiring environment and more career opportunity for people in our profession. Several companies are also taking advantage of recruitment tools such as an online background check to ensure potential recruits are a suitable match for a role. Almost two thirds of firms (63.6%) anticipated increasing hiring in Q1 2011 as compared with the same period in 2010; just four percent of firms predicted they’d hire fewer workers. An increasing number of employers are also offering more Employee Benefits than ever before to tempt potential recruits during the hiring process. The bulk of these new jobs were mid-level, with 67.3% firms stating that they’re currently hiring for people in the account executive to account supervisor range, and 41.8% of firms reporting they’re hiring at the Vice President or Senior Vice President levels.
- Why is our industry doing so well in the marketplace? Clearly we’re able to deliver the kinds of solutions that clients want. But we’re also doing more to quantify this value; over half of respondents reported that they had enhanced measurement of return on their clients’ PR dollars during the past year. This is an important discussion to be able to have with the client procurement (or sourcing) department.
So with all of that said, 5WPR has a number of PR jobs open and we are accepting resumes at careers@5wpr.com
Ronn Torossian
5WPR
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