While it is still uncertain whether Egyptian youngsters will achieve their end goals, the young have not disappointed as they have moved quickly and unhesitatingly to form nothing less than a ‘New World Order’ – utilizing new media.

The 1970’s counter-cultural poem “The Revolution Will Not Be Televised” couldn’t be further from the truth today, as we see governments shutting down social media outlets. “The Great Lie” is harder to maintain than ever before, as self-created content via social media has spread to the Middle East and worldwide.  While President Mubarak and many throughout the Arab world have ruled with a strong fist, I am sure that never did he dream that the biggest threat to his rule- and possibly an actual overthrow – would come through a simple technology that people entertain themselves with, through 140-character messages.

Jan 25, 2011 is likely to be remembered as the day commemorating the start of the modern Egyptian revolt led by the Internet.  Many will also note that Egypt decided as an early measure to entirely disable both the internet and the wireless services implying our era’s “mouths-shutting” altering basic freedoms of expression in Egypt. In Tunisia, Social media was also found to be the main medium for anti-government forces to mobilize, inform, and communicate with one another.

So, whereas state run media in countries like these could previously propagandize to the people messages they saw fit, today social media is a mass communications tool whereby each citizen is a journalist, giving true rise to the title and concept of citizen journalism.  This of course comes on the heels of Wikileaks’ whereby countries spent several days in sheer anxiety before each release. The unprecedented phenomenon causing undisclosed records to reach the public amass stirred diplomatic chaos worldwide.

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Political philosophers such as Immanuel Kant and John Locke addressed the issue of a government’s responsibility towards its people, and social media allows people to force government to face their version of truth, whether they like it or not.  New media today will result in the open – We see images today of protestors with hand held cameras surely for Youtube, and we remember the images a few months ago of the protests in Iran – Similar visuals only 30 years ago which would have very likely never reached the Western World.

The ‘truth’ is now in the open; exposed and accessible to people instantly and vertically across most of the world. The impact – is something we are currently witnessing. Lies and manipulations must be handled differently by dictators with this degree of transparency. It takes one person with a mobile phone to start a revolution, one network on Facebook to mobilize friends and contacts around a cause, and only 140 characters to start the process of expelling a dictator from Tunisia.

Social media has shown its potential with the simplicity of online and wireless access by individuals with passion, energy, and a just cause. While it is still uncertain whether Egyptian youngsters will achieve their end goals, the young have not disappointed as they have moved quickly and unhesitatingly to form nothing less than a ‘New World Order’ – utilizing new media. Perhaps state run media in many countries will also follow the lead of Venezuelan president Hugo Chavez who joined Twitter a few months ago, and invited Cuban head Fidel Castro to join him on Twitter.  He had previously called Twitter a potential “tool of terror” – but maybe he has realized that it can be used as his tool of terror.

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China, Syria, Iran and other South American countries are working to limit the access their people have to online media outlets, they know that if they want to protect themselves, they need to limit the use of these platforms, or learn how to harness social media tools themselves.

Ronn Torossian

5WPR

 

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.