Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings. A lifestyle brand is not limited to just products and services; it can also include customer service, social media engagement and charitable activities. Public relations plays an important role in the creation of lifestyle brands. PR professionals are responsible for creating buzz about the company and its products through various marketing strategies including media relations, crisis management and investor relations.