It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face.

However, with several commonly used PR and marketing strategies, even the smallest healthy snack brands can make waves with their customers and the media.

Media Coverage

Any consumer that’s invested in creating a healthy lifestyle for themselves – which means the target audience of any healthy snack brand – is likely to be reading various articles from reputable outlets about that topic.

A great way for a healthy snack brand to get noticed by this target audience is by being mentioned in those outlets or articles.

That can either mean anything from being featured in a round-up listicle of the best protein powder that consumers can take on the go, or an article on the best organic oatmeal that consumers can have on a daily basis.

Following Up

Once a healthy snack brand has made a sale, it’s easy to rely on the product’s claims and virtues to bring consumers back again over and over again.

However, when a company doesn’t follow up with its customers after they’ve made a purchase, it ends up losing out on getting more potentially loyal customers.

Following up can mean sending out surveys to previous customers, or simply asking about the experience they’ve had while making a purchase or using the product. However, it’s always important for healthy snack brands to constantly receive customer data, once those customers have shown that they’re willing to give that data to a business.

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In fact, companies can also invite their past customers to share photos or videos with the brand products and use a branded hashtag on social media, join our rewards program, or even enter food photography competitions that are sponsored by the healthy snack brand.

All of the content that consumers share in relation to the brand can then be shared on the company’s own social channels in the form of user-generated content (UGC).

Collaborating with Professionals and Influencers

Aside from strictly targeting potential customers, healthy snack brands also have to promote themselves to third-party endorsers.

These endorsers are people like nurses, doctors, nutritionists, dietitians, and anyone else that regular customers turn to when looking for more health advice.

That’s because when those types of customers want to make a purchase, they want to see facts, and not buzz surrounding a brand and its product.

When a business is able to get third-party endorsements and support from those types of influential people, it’s going to become a lot more popular with a larger target market.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.