Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products.

Whether it’s household products, eco-friendly foods, beauty, or fashion items, many consumers around the world are now aware of the advantages that come with leading a cleaner and healthier life.

From improving overall wellness to creating a better environment for everyone, many vegan, green, and cruelty-free brands have made waves, and are now here to stay.

That means sustainable beauty brands now have a chance to improve their products, consolidate their brands, and widen their target audiences. The best way to do that is through the right public relations and marketing strategies.

Media Outlets

No one can deny the power of digital marketing, digital media, and blogs any longer. When it comes to the beauty and fashion industries, the power that online communities or bloggers, writers, and influencers have is even greater.

Most consumers are constantly looking for online reviews of the latest products that are being released, and are a lot more likely to purchase from brands that they’ve already seen on the Internet. Additionally, with a larger number of sustainable beauty brands being introduced into the market, it’s become a lot more difficult for businesses to introduce their products to new customers.

When it comes to sustainable beauty brands, joining this digital wave can generate a lot of positive results. With the help of the right PR strategy, there is limitless potential and advantages.

The best way to go about utilizing the right PR strategy is to work with a PR agency that has experience in working with fashion and sustainable beauty brands, especially brands that are already popular in the target market for a sustainable beauty brand.

The right agencies are also going to have strong connections with digital outlets and bloggers, as well as influencers, while also being up-to-date with all the latest PR strategies.

Brand Identity

Whether it’s a brand new sustainable beauty brand, or one that’s looking to refresh its identity, the best way to do so is through public relations. Public relations strategies allow companies to explore different potential solutions and target the right audiences.

However, it’s important to remember that it’s not sufficient to just create a new or improved logo, or update the business website of a company.

To successfully establish a brand identity in a market, which increases the company’s following, that business needs to separate itself from its market competitors with media coverage that features the unique brand culture, products, and messages.

Working with an experienced PR agency means that a sustainable beauty brand will get the advantages of working with someone that knows exactly which consumers need to be targeted, what those consumers are looking for, and any modern trends that will help the beauty brand grow and expand in the market.

Discover more from Ronn Torossian

Ronn Torossian Speaker Profile on All American Speakers
Ronn Torossian’s Contributions to Website Magazine
Ronn Torossian’s Professional Profile on Muck Rack
Ronn Torossian’s Contributions on PR News Online
Ronn Torossian’s Twitter Profile

Previous articlePublic Relations Strategies for Better for you Snacks
Next articleOnline Advertising Strategies for Success
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.