What a relaxing weekend it has been.  In NYC, it’s a real winter snow storm (and my daughter is so excited school was cancelled and we have already made the morning trip to Central Park with the sleigh and to play in the snow).

Some random musings:

–Must read piece for PR pros on Mashable about 2011 media predictions:


The changing nature of the media & journalist relations affects our PR agency.

Excerpt: “2010 was finally the year of mobile for news media, and especially so if you consider the iPad a mobile device. In 2011, the focus on mobile will continue to grow with the launch of mobile- and iPad-only news products, but the greater focus for news media in 2011 will be on re-imagining its approach to the open social web. The focus will shift from searchable news to social and share-able news, as social media referrals close the gap on search traffic for more news organizations. In the coming year, news media’s focus will be affected by the personalization of news consumption and social media’s influence on journalism.” Read the piece…

Our consumption habits have surely changed (I say this as a recent Apple TV Addict – Have just got it in my home and wow its amazing.)

–Finally saw Wall Street: Money Never Sleeps this weekend (at home) and was very disappointed – Not a good movie. It was a scary movie in terms of how they portray the world’s economy and in that sense it was probably realistic.  Of course, there were media lessons: In the final act of the movie, we saw Gordon Gekko’s daughter publishing a breaking story on her blog which causes federal investigations and leads to a reconciliation of the Gekko family.

–Sunday’s New York Post had an article entitled: Deep in the heart of taxes

As the columnist states: “The figures work this way on a pitch to come live in the Big Apple: You can get a 17% raise, but you’ll still take home less pay compared to that Texas job. But I hear the rent is cheap, right?” He then goes on to quote Mayor Michael Bloomberg, who laid it out after the census beat-down. “Unless we make this an attractive state to do business in and to live in, people are going to continue to move out. We have to reverse that trend.”

Amazingly, none of the sports reporters cite the tax issue as they run headlines like this ESPN Article: Should New York worry about rejection?


The article details superstar athletes Cliff Lee and Lebron James turning down New York. I recently spent time with a very high profile celebrity who had briefly considered moving to NYC and immediately laughed it off and said “Taxes? No way am I coming to NY.” Food for thought at all levels, even celebrities.

Ronn Torossian


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.