Often, potential clients call us and ask how much a Public Relations campaign costs? I sometimes answer by asking them if they were to call a car dealer and ask, “How much is a car,” if they’d get an answer; if they called an airline and asked, “How much is a flight?”… well, you get the idea.
PR isn’t one size, shape or colour; there’s not a one-size-fits-all solution or cost. Different sectors, different consumers and different markets all require different tactics. There are firms like CeresPR which specialise in food PR, and others which specialise in cars or travelling. Different specialties create unique services, meaning no campaign would be the same. When done right, a PR campaign is a symphony orchestra in which there are drummers, flutists, violinists, and so on; in other words, it’s a dynamic approach based on a client’s needs, goals, and how they fit into their industry. They can use both social and PPC, and other methods to spread the message in mind. A PR campaign can be a part of the orchestra but it’s not the entire ensemble. There are other important parts, like price, product functionality, design, etc.
Every part of the orchestra matters, and without a proper Public Relations & marketing plan, there is no symphony. All parts of the business, or orchestra, matter and should support one another – and what you want to accomplish shall determine the budget.