Real estate is like any other business and it depends on building relationships for its growth. This is how PR can help position a business in a manner that it appears to be reliable. PR is mainly about maintaining a relationship between a business and the public. It is always worth the time to pursue a PR strategy to enhance the visibility of a business. Bloggers, influencers, and journalists can help a business to become recognizable in its community. PR is not just about spin, it helps to manage the reputation of an organization and even shapes public opinion. Given below are PR strategies that help to strengthen the position of a real estate business.

Routine improvement of the website of a business

For a business to have a compelling online presence, its website should be modern. A website should have such design elements that it ensures comfortable viewing for the users of mobile devices which have smaller screens. The landing page of the website should offer something valuable to the visitors. Some helpful components of the website would be buyer insights and resources for buyers and sellers. Freebies can also be offered to showcase the expertise of the business. Posting deals and recommendations on certain pages will also help in increasing popularity. If a business sells both residential and commercial purposes it can have separate portals for both the types. Tools like interactive map searches and quick search bars will help users to launch into searches whenever they are on the website.

Build a compelling brand

Real estate branding can be challenging. Brand elements such as logos and colors should be given importance. A particular category can be given importance. For instance, a business can showcase itself as a condo specialist. Media coverage can be used to share insights and knowledge.

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Use the right mix

PR is not about one particular element, social media platforms should also be used with traditional PR methods. Traditional press releases are as important as posting blogs. Distributing promotional materials like bags, pens, and umbrellas can also be effective. Yard signs and brochures with cutting edge colors and logos can also be useful. For instance, if there is an unusual listing like a church is being converted into apartments, then employing the right PR mix would be extremely effective in conveying the news to the target audience.

Craft content for marketing and campaigns

SEO efforts are necessary to bolster a real estate brand. It helps a brand to get more publicity. Partnerships can prove to be beneficial too. For instance, a roofing expert with a large Twitter following can mention the real estate business in their tweets for more visibility. Writing in a local newspaper as a guest writer and developing content for them can also be effective. The correct blog or post can push a real estate business in the right direction.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.