With people getting into the holiday spirit, everyone would enjoy a glass of wine. The wine could be for themselves, or a present for others. The sale of wine starts to increase during the Thanksgiving celebration and continues till New Year. Attracting the attention of consumers during this season is challenging as there are plenty of options in stores. Wineries should take advantage of this time to boost wine sales. Although people shop online, there are always last-minute shoppers. Given below are tips that would help to increase wine sales during the holiday season.

Prepare holiday-themed gift sets and packaging

Christmas-themed gift sets and wrappings would help to boost sales during the holiday season as that would set a brand apart from its competitors. Customized wine gift baskets are a great way to attract customers. The basket can be a decorative metal basket or even a pail. Snacks such as cured meat, cheeses, and crackers can also be used with the wine. Accessories such as cheese boards, corkscrews, and wine books can also make a gift basket stand out. Craft paper can be used to wrap the bottles and a personal message can be used. Gift cards with personalized messages can also be used in the basket. A miniature collection of different wines is also a good idea.

Offers on shipping

Reduced or free shipping costs are a great way to attract customers. A lot of people think twice before making a purchase as they are deterred by shipping costs. A minimum order amount can be set for free shipping or free shipping can also be offered on select items. A lot of businesses will offer this to customers. So it is better to remain competitive. These offers may be made available earlier to customers. Customers often add a lot to their cart just to get free shipping.

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Use social media platforms

Social media platforms are very effective in promoting wines and other gift packs. Wine influencers have already shown their love for wine on TikTok. Wineries have also started building a following on TikTok. For instance, Wente vineyards, which is known for its sustainable ways of making wine host online tastings with which the customers can connect straight with Amazon Alexa. A campaign can also be created around the holiday season, digital coupons can also help in promoting wines. A video can also be distributed across social media channels. The video can be as simple as the staff of a winery singing a holiday song.

Offer samples of drinks and food

At retail stores that stock wines, party foods that pair well with wines such as cheese balls and other appetizers can also be offered. The product should also be displayed next to the sample for easy sales. Providing recipes that use wine and selling pre-packaged mixes of those recipes can also be helpful. Holiday cocktail recipes can also be offered. A tasting booth at stores will also help to sell more wines.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.