Running a PR firm in the heart of New York City can have its challenges – and day after day it is always something different.

Here’s today February 11, 2013:

My day started at 5am. I like the idea of getting up early and being on top of things – I read The NY Post and NY Times on a bike, and then run.  After the morning workout, its breakfast at home, and make my way to the office by 8am (luckily, home and work are walking distance).

Started the day at a Mobile Tech Symposium being hosted by a client at City University of New York.  The roundtable discussion featured speakers on the effects of cell phone radiation on the human body. There are more than seven billion cell phones in use around the world today, EZ Technologies, makers of the Bodywell Chip released researched on how to help reduce radiation from mobile devices.  (1st story just out at:

After the symposium quick meeting with a hedge fund client who needed to discuss an issue face-to-face.  Then back to the office for a lunch with a senior employee, followed by a meet and greet with the new group of 5W Public Relations spring interns.

Had to return two reporter phone calls in the afternoon – and then an internal brainstorm for a client. Usually there’s about three or four of us involved, myself, the practice head, the account lead and other team members. We always have a number of heads trying to put ideas together. Have a quick client meeting here at 5WPR.

Then have a non-profit board meeting. It’s an update meeting, so we’re discussing some initiatives.  The day is not ending there. I will go home and over dinner review messages – and catch up on missed work, as I mentally prepare for the day to come.

PR is not a 9 to 5 job. You have to love what you do to be successful in this business and I certainly do.


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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.