Running a PR firm in the heart of New York City can have its challenges – and day after day it is always something different.

Here’s today February 11, 2013:

My day started at 5am. I like the idea of getting up early and being on top of things – I read The NY Post and NY Times on a bike, and then run.  After the morning workout, its breakfast at home, and make my way to the office by 8am (luckily, home and work are walking distance).

Started the day at a Mobile Tech Symposium being hosted by a client at City University of New York.  The roundtable discussion featured speakers on the effects of cell phone radiation on the human body. There are more than seven billion cell phones in use around the world today, EZ Technologies, makers of the Bodywell Chip released researched on how to help reduce radiation from mobile devices.  (1st story just out at:

After the symposium quick meeting with a hedge fund client who needed to discuss an issue face-to-face.  Then back to the office for a lunch with a senior employee, followed by a meet and greet with the new group of 5W Public Relations spring interns.

Had to return two reporter phone calls in the afternoon – and then an internal brainstorm for a client. Usually there’s about three or four of us involved, myself, the practice head, the account lead and other team members. We always have a number of heads trying to put ideas together. Have a quick client meeting here at 5WPR.

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Then have a non-profit board meeting. It’s an update meeting, so we’re discussing some initiatives.  The day is not ending there. I will go home and over dinner review messages – and catch up on missed work, as I mentally prepare for the day to come.

PR is not a 9 to 5 job. You have to love what you do to be successful in this business and I certainly do.


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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.