secret to success ronn torossian

After spending 20 plus years in the Public Relations industry, it is always nice to sit back and reflect on the decisions that got me to where I am. This insight is very valuable to those beginning a career in PR in 2015, because they can seek answers to problems they do not have to go through. I wanted to lament several things that I believe will set you a part from your peers and help you excel within the industry. Here are my six secrets to success:

Stop Being Fake

Just get out there and do the right thing and be who you are. Make it natural. he right thing is not relative to whether or not you believe you have “what it takes” to make it. It’s all about seeing an issue and making the right decision.

Surround Yourself with Successful People

There is no better way to get the best opportunities than to be around the best people. Learn what they will teach you, and offer to help them in their tasks. In this way, you will learn more. Learn from the people you want to surpass.

Shut up and Listen

You are not perfect. Understand that and all it entails. Mistakes are not unforgivable. However, a lack of curiosity and an inability to take criticism definitely is. You will get nowhere if you cannot improve.

Take Sensible Risks

Don’t just leap off the ledge and hope you can fly. Look at where you might land, strap on the best flying device you have at your disposal, and THEN jump. In other words, be willing to take risks, but calculate the costs of both success and failure.

Prepare for Success

Nothing stings quite so bad as becoming overwhelmed with success, and having that screw up your career – and your life. Success can weigh you down. It can be suffocating and detrimental if you are not prepared for it. So, prepare. Watch and learn from people who are where you would like to be. Don’t let short-term success ruin your chances of long-term success.

Be Honest and Dependable

You might think this one is a no-brainer, but it wouldn’t be on the list if it didn’t bear saying. Far too many people play fast and loose with their commitments. Don’t be one of these people. Ever. For any reason.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.