small business pr ronn torossian

Small businesses serve a unique purpose within the business and surrounding community and are an important part of the economy. Without their dedication to great customer service and unwavering desire to provide a special product to everyone that walks through their doors or comes through their site, America would be lacking something great. Money tends to be stretched thin for small businesses even when there’s profit to be had. Implement some of our best profitable small business media relations tips for the upcoming New Year and see the benefits first hand.

Partner with Like-minded Services

Let’s say you’re a hair salon in a metro area. Are there any reputable nail salons or barber shops in the area you would recommend to family and friends? If so, reach out to them! Chances are they’re open to a partnership. Think about companies who offer similar services that complement, yet don’t compete with yours. You’ll be able to share databases and interact with community members you may not have had the privilege of meeting before. Plus, those who come into your doors via a recommendation are more likely to become lifetime customers.

Share your Knowledge

You have something valuable to offer the world and your community. Hosting workshops, filming YouTube videos or renting a booth at your town’s local fair is a great way to get your name out there and interact with potential customers. Are there basic aspects to your business that clients could do themselves? If so, teach them how to be a pro. If not, there are complementing services that clients can utilize or would appreciate learning more about? Just find a happy medium and get the word out there. An informed client is more likely to spend money!

Sponsor the Kids

This profitable small business tip may require a little upfront costs, but has been successful in the past for many small businesses across the country. Sponsor a little league or other sports team in the area. It’s one of the best ways to give back to the community while getting the positive press your business deserves. They may wear your business name on their jersey, have banners with your business or place your ad on their website. Each town varies, but the benefits do not.

Be an Internet Star

Be known for being a social butterfly within your town’s online community. Whether it’s a local shop’s Facebook page/community group or on the local newspaper’s site, get involved in the conversation. Wish the local swim team “Good Luck!” on behalf of your shop or congratulate a team on their big win. Become even more of a household name than you already are. When your services are needed, you’ll be first on their mind.

Your community alone is buzzing with chances to become a PR star. Seize every chance you’re given and don’t pass up a chance to get the word out about your services and who you are as a company and person. Make the PR pushes that will grow your business in 2014 and prepare for a successful year ahead!

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.