Regardless of the type of PR strategy that a company uses, if its execution is poor, the company will generate unwanted results.

Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of success.

However, companies first need to know the different types of PR that work with different PR strategies.

Media Relations

It’s up to media relations to generate attention from journalists, bloggers, TV broadcasters, and other platforms.

Media relations represent a segment of public relations strategies.

Media relations is solely done for the purpose of improving the relationship a company has with its stakeholders. Meanwhile, the stakeholders are everyone who is directly or indirectly attached to a business.

Companies can generate more media coverage from relevant platforms by building relationships with those platforms through paid or earned media coverage campaigns.

To do that, companies have to send journalists pitches, and if a journalist finds a pitch useful or credible, they’re going to mention it in a news article. As a result, the company will get a boost in popularity, media coverage, and conversions.

Community Relations

Another type of PR is community relations, whose goal is to build positive relationships between a company and a local community through various campaigns.

These days, most businesses rely on continuous community relations strategies to ensure that the interest of the public is aligned with the company in question.

Most companies tend to share regular updates on their social media channels, to keep everyone in their local communities informed.

Other types of community relations tactics the companies can use are philanthropy, donations, and sponsorships, where companies can demonstrate that they care about and support their local communities.

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Crisis Communication

Crisis communication is a very important type of public relations strategy.

During a crisis situation, it’s up to the crisis management team to navigate the crisis, ensuring that the company has minimal reputational damage in the aftermath of the event.

These days, crisis communication is generally up to a spokesperson who communicates on behalf of the business. To communicate with the public and share updates on the crisis situation, they use media coverage campaigns, social media, and press releases.

Social Media Communication

Social media platforms attract billions of users every day, and the intent behind social media communications is to promote a company in a way that generates positive results.

Considering the fact that outreach on social media is instant for businesses, many businesses tend to look for opportunities that help them get content in front of target audiences on social media.

One of the most popular tactics in terms of social media communication is working with social media influencers, which can influence the decision-making process of target audiences.

Public Affairs

The role of public affairs is lobbying the relationship between a company and its government or politicians.

Public affairs ensure that a company’s views are aligned with the interest of the public.

Public affairs is a very demanding PR process where companies have to get data-driven metrics and industry insights to communicate more effectively with the government and the public, which is done through research, meetings, and case studies.


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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.