Regardless of the type of PR strategy that a company uses, if its execution is poor, the company will generate unwanted results.
Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of success.
However, companies first need to know the different types of PR that work with different PR strategies.
It’s up to media relations to generate attention from journalists, bloggers, TV broadcasters, and other platforms.
Media relations represent a segment of public relations strategies.
Media relations is solely done for the purpose of improving the relationship a company has with its stakeholders. Meanwhile, the stakeholders are everyone who is directly or indirectly attached to a business.
Companies can generate more media coverage from relevant platforms by building relationships with those platforms through paid or earned media coverage campaigns.
To do that, companies have to send journalists pitches, and if a journalist finds a pitch useful or credible, they’re going to mention it in a news article. As a result, the company will get a boost in popularity, media coverage, and conversions.
Another type of PR is community relations, whose goal is to build positive relationships between a company and a local community through various campaigns.
These days, most businesses rely on continuous community relations strategies to ensure that the interest of the public is aligned with the company in question.
Most companies tend to share regular updates on their social media channels, to keep everyone in their local communities informed.
Other types of community relations tactics the companies can use are philanthropy, donations, and sponsorships, where companies can demonstrate that they care about and support their local communities.
Crisis communication is a very important type of public relations strategy.
During a crisis situation, it’s up to the crisis management team to navigate the crisis, ensuring that the company has minimal reputational damage in the aftermath of the event.
These days, crisis communication is generally up to a spokesperson who communicates on behalf of the business. To communicate with the public and share updates on the crisis situation, they use media coverage campaigns, social media, and press releases.
Social Media Communication
Social media platforms attract billions of users every day, and the intent behind social media communications is to promote a company in a way that generates positive results.
Considering the fact that outreach on social media is instant for businesses, many businesses tend to look for opportunities that help them get content in front of target audiences on social media.
One of the most popular tactics in terms of social media communication is working with social media influencers, which can influence the decision-making process of target audiences.
The role of public affairs is lobbying the relationship between a company and its government or politicians.
Public affairs ensure that a company’s views are aligned with the interest of the public.
Public affairs is a very demanding PR process where companies have to get data-driven metrics and industry insights to communicate more effectively with the government and the public, which is done through research, meetings, and case studies.