Regardless of the type of PR strategy that a company uses, if its execution is poor, the company will generate unwanted results.

Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of success.

However, companies first need to know the different types of PR that work with different PR strategies.

Media Relations

It’s up to media relations to generate attention from journalists, bloggers, TV broadcasters, and other platforms.

Media relations represent a segment of public relations strategies.

Media relations is solely done for the purpose of improving the relationship a company has with its stakeholders. Meanwhile, the stakeholders are everyone who is directly or indirectly attached to a business.

Companies can generate more media coverage from relevant platforms by building relationships with those platforms through paid or earned media coverage campaigns.

To do that, companies have to send journalists pitches, and if a journalist finds a pitch useful or credible, they’re going to mention it in a news article. As a result, the company will get a boost in popularity, media coverage, and conversions.

Community Relations

Another type of PR is community relations, whose goal is to build positive relationships between a company and a local community through various campaigns.

These days, most businesses rely on continuous community relations strategies to ensure that the interest of the public is aligned with the company in question.

Most companies tend to share regular updates on their social media channels, to keep everyone in their local communities informed.

Other types of community relations tactics the companies can use are philanthropy, donations, and sponsorships, where companies can demonstrate that they care about and support their local communities.

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Crisis Communication

Crisis communication is a very important type of public relations strategy.

During a crisis situation, it’s up to the crisis management team to navigate the crisis, ensuring that the company has minimal reputational damage in the aftermath of the event.

These days, crisis communication is generally up to a spokesperson who communicates on behalf of the business. To communicate with the public and share updates on the crisis situation, they use media coverage campaigns, social media, and press releases.

Social Media Communication

Social media platforms attract billions of users every day, and the intent behind social media communications is to promote a company in a way that generates positive results.

Considering the fact that outreach on social media is instant for businesses, many businesses tend to look for opportunities that help them get content in front of target audiences on social media.

One of the most popular tactics in terms of social media communication is working with social media influencers, which can influence the decision-making process of target audiences.

Public Affairs

The role of public affairs is lobbying the relationship between a company and its government or politicians.

Public affairs ensure that a company’s views are aligned with the interest of the public.

Public affairs is a very demanding PR process where companies have to get data-driven metrics and industry insights to communicate more effectively with the government and the public, which is done through research, meetings, and case studies.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.