blogging strategy

Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have to use it wisely. That’s because not only do companies have to create high quality, valuable and unique content to be able to stand out from the crowd, but once the content is published, it needs to be promoted to be able to reach the target audience in the first place. This is why email autoresponders are such a valuable tool for businesses.

 

Autoresponder

An autoresponder for emails is simply a marketing or public relations email that’s automatically sent out to all email subscribers in the frequency and order that the company decides to do so. That means, whenever a potential consumer decides to sign up for a company’s email newsletter, they will immediately receive an engaging welcome message. Many consumers these days want to receive consistent communication from the companies that they do business with, and instead of having those consumers wait for days or weeks before they’re able to get information that’s going to be relevant to their interests, companies can use email autoresponders to ensure that they’re able to satisfy that consumer need. This way, the company can create high-quality content ahead of time, and then the emails are going to be automatically sent out to each new email newsletter subscriber whenever necessary. That means the company will be able to deliver high quality and valuable content directly to the email inbox folders of people that are interested in that content in the first place, in the best possible frequency and order.

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Benefits

There are many other benefits that companies can get from implementing an email autoresponder in their email and content marketing efforts, including the fact that businesses will be able to generate and keep more and more subscribers to the newsletter. When a company is able to show any potential new email subscribers that the business is able to cater to their needs through the content and that the content is precisely what the subscribers are looking for, they’ll likely end up staying connected to the business for a longer period of time. Another benefit that companies can get from implementing an email autoresponder in their email marketing strategies is that they’ll be able to easily educate potential consumers about whatever they need to know about before they’re able to make a purchasing decision with the company. Through this tool, companies will be able to send out the right type of content to potential consumers at the right time, which is going to motivate them to make a purchasing decision with the company and ensure that they are making the right purchasing decision in the first place.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.