Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ?
And my 2 cents? Angelina Jolie shouldn’t change her name to Angelina Pitt – the Angelina Jolie brand is a brand that has been built over many years of hard work, and it’s authentic. It has worked very well. Angelina Jolie is a great example of how building a brand can help restore a tarnished image. For a while, Jolie seemed not on the edge but all the way over the precipice, what with making out with her brother, breaking up Laura Dern’s marriage to Billy Bob Thornton, and wearing Thornton’s blood in a charm around her neck. She was a wild child; over the last few years however, she’s done a great job turning her image around (even while stealing Jennifer Aniston’s husband.)
Now she not only speaks out against global poverty when most actresses pontificate about metallic flats versus leather stilettos (or comment on political issues they know little about), but she also puts her money, time, and resources where her mouth is. The Angelina Jolie brand today is not only about being a gorgeous woman and a talented actress but also an effective activist and fundraiser for causes having to do with children around the world – and it should remain intact.
This Public Relations Agency owner says Angelina Jolie has worked hard to build her brand – she has worked hard for her and it show.