No matter what your beliefs in regard to the recent fiasco in Sanford, Florida, one thing is for certain; the case against George Zimmerman was tried as much on social media as it was in the courtroom. While this is not the first time that the Twitter-sphere and Facebook have weighed in on a major T.V. court case (see: the Casey Anthony Trial in 2011), it was significant in that the entire spectacle was driven primarily by social media.
While people watched the trail on … READ MORE »
With 2012 coming to an end, there is no end to the Public Relations disasters which ruined reputations. Working extensively as a crisis PR agency, here’s our take on the worst PR gaffes of the year (in no particular order):
Lance Armstrong: Lance Armstrong was a legendary sports figure that many looked up to. Even with the growing burden of doping accusations, the renowned cyclist and cancer survivor made no comment on the accusations. In the wake of the scandal,
Armstrong stepped down as … READ MORE »
So in his 1st interview since finding out Kristen Stewart had cheated on him, Robert Pattinson conducted an interview. He appeared with Jon Stewart on “The Daily Show” – and said: “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.” (3:00 mark).
There are so many things that a crisis PR firm can handle – whether a response to Stewart, coordinating initial interviews, and so many other things. It’s just amazing how many stars (as … READ MORE »
1. I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0
I believe while we will see short-term change in marketing, in the long run movie marketing will return to normal. People today are unfortunately accustomed to violence – people will continue seeing movies and cinema numbers won’t be affected.
Warner Brothers responded the right way by quickly … READ MORE »
Kudos to Nike for removing Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon. Sherwin-Williams and Cars.com dropped their sponsorship of Penn State many months ago – and many more will rightfully follow.
The crisis PR situation which Penn State faces is about as bad as it gets – According to a report by a private security firm, Penn State University leaders knowingly covered up the crimes and disgusting deeds of former football assistant coach Jerry Sandusky, the child molester. … READ MORE »
Just as ranking the top players on the field is no easy gig, ranking the top five players in the 2012 NFL Draft for marketing isn’t any easier. There are a lot of variables involved.
Which city will the player end up in – Of course a LA or NY based player can accomplish much more on the marketing front than a player in a market like Phoenix or Seattle. Will the player become a playboy, or will he learn how to dress … READ MORE »
More than a month ago Greg Smith slammed Goldman Sachs in his high-profile public resignation letter. Since then its been continual crisis management for the investment firm. The job of their crisis PR team wont be getting easier anytime soon – In the newest scandal to hit Goldman Sachs, Prosecutors have started a new insider trading probe against a current employee of the firm. Combine that with the upcoming insider trading set to start May 21 for former Goldman Sachs Group director … READ MORE »
We work extensively as a crisis PR agency, and sometimes we need to be aggressive, and hard-hitting. This just released press-release is a “WOW” classic.
From Laura Nelson, Sr. VP Corporate Communications, Current TV
Current terminated Keith Olbermann last Thursday for serial, material breaches of his contract, including the failure to show up at work, sabotaging the network and attacking Current and its executives.
As the old adage says: “When the law is on your side, you argue the law. When the … READ MORE »
Two interesting tidbits in the media which I wanted to share:
Born and bred in NYC, real estate and space has always been of interest, and the media’s portrayal of NYC apartments is always “interesting.” An interesting quote from the Sunday NYT in the story “Not So Mad About Taxes” when talking about the character Don Draper from Mad Men: “More significant, the thinking ignores the profound titillation of an era in which it was possible to live spectacularly well — in Manhattan — … READ MORE »
Credit Coca-Cola with a great PR stunt with their plans to put Coke ads in Chinese on the rotating courtside signs at Madison Square Garden. Obviously it’s a blatant (and brilliant) exploitation of Jeremy Lin – and Coke gets the association without even having to sign Lin to an endorsement deal and pay him.
It’s a traditional case of added publicity with an ad buy – as clearly MSG isn’t the place to reach a high volume of consumers who read … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.