Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not always about making something better. It’s about making something different. And that usually doesn’t mean better.
Here’s the thing. When you set out to make something better, you should have a specific goal in mind. A problem you are trying to fix, or a shortcoming … READ MORE »
How online courses are changing post-graduate schooling
During the late 1990s, and early 2000s, the education marketplace saw a huge uptick in online schools for trades, Bachelors, and Masters degrees. It was easy to see why these opportunities grew so popular. Mostly offered by for profit online universities, the programs were profit driven. That means they were streamlined, easy to use, and focused on customer satisfaction.
They were also convenient. Busy executives, or aspiring business professionals could get their MBAs on their own schedule … READ MORE »
Coffee company Considering Brand Expansion
Starbucks has always offered edible items such as desserts, cookies, and other sweet treats. But the Seattle based coffee company is now talking about expanding into offering food items. While some food, and beverage PR watchdogs have said the move “only makes sense”, others have expressed concerns that Starbucks is expanding beyond its simple format, and menu, thus inviting more trouble than the move might be worth.
In this article Ronn Torossian, founder and CEO … READ MORE »
Ronn Torossian considers the evolution of the Colonel
When Kentucky Fried Chicken was founded in a converted Shell gas station in 1930, there was no mistaking what it was all about; southern comfort food in the Kentucky heartland. But it wasn’t until the late 1950’s that The Colonel introduced his “finger lickin’ good” chicken in its signature bucket. At that moment, though, an iconic brand was born.
Families loved Kentucky Friend and the store franchised across the nation and, later, across the world. … READ MORE »
Recently a world-renowned pasta company – who shall remain nameless, just in case they eventually fix this – decided to draw a line in the sand. Check that, they picked up a handful of sand and threw it in the eyes of some of their customers.
Now, saying you support something that may not be popular is one thing. But saying an entire group of people should … READ MORE »
Practical joke Turns Into Viral Sensation
Jimmy Kimmel gotcha…and you may not even know it yet. Chances are you’ve seen the viral video of the cute coed trying to send a sexy twerking video to her boyfriend, only to have it go horribly wrong.
In the video, the ersatz twerker is doing an improbable handstand twerk on her apartment door when her roommate opens the door at exactly the wrong time. The amorous girl is dumped unceremoniously through her coffee table, which incidentally is … READ MORE »
No matter what your beliefs in regard to the recent fiasco in Sanford, Florida, one thing is for certain; the case against George Zimmerman was tried as much on social media as it was in the courtroom. While this is not the first time that the Twitter-sphere and Facebook have weighed in on a major T.V. court case (see: the Casey Anthony Trial in 2011), it was significant in that the entire spectacle was driven primarily by social media.
While people watched the trail on … READ MORE »
With 2012 coming to an end, there is no end to the Public Relations disasters which ruined reputations. Working extensively as a crisis PR agency, here’s our take on the worst PR gaffes of the year (in no particular order):
Lance Armstrong: Lance Armstrong was a legendary sports figure that many looked up to. Even with the growing burden of doping accusations, the renowned cyclist and cancer survivor made no comment on the accusations. In the wake of the scandal,
Armstrong stepped down as … READ MORE »
So in his 1st interview since finding out Kristen Stewart had cheated on him, Robert Pattinson conducted an interview. He appeared with Jon Stewart on “The Daily Show” – and said: “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.” (3:00 mark).
There are so many things that a crisis PR firm can handle – whether a response to Stewart, coordinating initial interviews, and so many other things. It’s just amazing how many stars (as … READ MORE »
1. I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0
I believe while we will see short-term change in marketing, in the long run movie marketing will return to normal. People today are unfortunately accustomed to violence – people will continue seeing movies and cinema numbers won’t be affected.
Warner Brothers responded the right way by quickly … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.