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Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts. Press Releases Then and Now Here's a headline from October...
No matter what you do online, you’re doing it in public Ronn Torossian, CEO of 5WPR in New York, is an established authority in the field of social media. And Torossian has some bad news for you. They know. They...
Public relations is as much a science as it is an art. If you are looking to get consistent media attention, here are five tips you need to know. First, stop sending press releases, and start using an elevator pitch....
No matter where you hang out a shingle or what your area of expertise happens to be, there are several truths all startup entrepreneurs need to know, says Ronn Torossian. Some of these can be learned by experience, but...
If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of many...
As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to...
The NBA’s Philadelphia 76ers are making history. No, they’re not making a historic title run. In fact, until they get past LeBron and his Cavs, that dream’s little more than a wisp of the wind. But that doesn’t mean...
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations - primarily because agents must change how they relate to the public, based on how the public relates to each other, and the...
  “What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion that anyone might have...
The same week Twitter came under withering fire from Republicans and others over allegations the social platform was “shadow-banning” some conservative users, Twitter received another gut punch, this time from Wall Street. As the platform has focused on “cleaning up”...

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