5WPR has their finger on the pulse of the ever expanding mom market, so much so that Ronn Torossian recently launched an exclusive consumer lifestyle pr division focused on all things Mom and Baby. Why? Because we know that moms are taking charge of the family purse.
Moms around the globe are spending over a trillion dollars in consumer goods each year, and managing 80% of household spending with over 60% who say they are more likely to purchase a product if they read about it in the press. As the media experts (mom & baby pr specialist), it’s up to us to employ the best tactics and strategies for our clients to reach these savvy consumers.
Just think, how often to you hear mothers comparing the quality and value of all things consumer goods, from groceries to diapers – to child friendly restaurants and hotels? If they like what they experience, or read, they pass it on. So what better way to get the word out than through PR?
From the Hollywood baby boom to Mompreneurs, 5W Public Relations, in both NY & LA, links its clients to culturally relevant trends and presents them in ways that resonate with the media. Connecting daily with the most influential editors around the globe, we provide stories to the press that are entertaining, useful and valuable to the savvy mom marketplace. As a result, all of our clients in the Mom and Baby practice have seen a significant increase in sales as a result of targeted and strategic media outreach.
Our strategy is to invent and execute various tactics that connect with moms from all demographics, integrating brands into editorial from top tier publications as well as connecting them to popular mommy groups, social networks, schools and family clubs. We use guerilla tactics to introduce products via PR agency to the mom market, where mothers see a product’s association within a community to which they belong and trust.
Yet another market we see and understand better than our peers. Ronn Torossian of 5WPR “In moms we trust”.