5WPR has their finger on the pulse of the ever expanding mom market, so much so that Ronn Torossian recently launched an exclusive consumer lifestyle pr division focused on all things Mom and Baby. Why? Because we know that moms are taking charge of the family purse.

Moms around the globe are spending over a trillion dollars in consumer goods each year, and managing 80% of household spending with over 60% who say they are more likely to purchase a product if they read about it in the press. As the media experts (mom & baby pr specialist), it’s up to us to employ the best tactics and strategies for our clients to reach these savvy consumers.

Just think, how often to you hear mothers comparing the quality and value of all things consumer goods, from groceries to diapers – to child friendly restaurants and hotels? If they like what they experience, or read, they pass it on. So what better way to get the word out than through PR?

From the Hollywood baby boom to Mompreneurs, 5W Public Relations, in both NY & LA, links its clients to culturally relevant trends and presents them in ways that resonate with the media. Connecting daily with the most influential editors around the globe, we provide stories to the press that are entertaining, useful and valuable to the savvy mom marketplace. As a result, all of our clients in the Mom and Baby practice have seen a significant increase in sales as a result of targeted and strategic media outreach.

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Our strategy is to invent and execute various tactics that connect with moms from all demographics, integrating brands into editorial from top tier publications as well as connecting them to popular mommy groups, social networks, schools and family clubs. We use guerilla tactics to introduce products via PR agency to the mom market, where mothers see a product’s association within a community to which they belong and trust.

Yet another market we see and understand better than our peers.  Ronn Torossian of 5WPR “In moms we trust”.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.