5WPR has their finger on the pulse of the ever expanding mom market, so much so that Ronn Torossian recently launched an exclusive consumer lifestyle pr division focused on all things Mom and Baby. Why? Because we know that moms are taking charge of the family purse.

Moms around the globe are spending over a trillion dollars in consumer goods each year, and managing 80% of household spending with over 60% who say they are more likely to purchase a product if they read about it in the press. As the media experts (mom & baby pr specialist), it’s up to us to employ the best tactics and strategies for our clients to reach these savvy consumers.

Just think, how often to you hear mothers comparing the quality and value of all things consumer goods, from groceries to diapers – to child friendly restaurants and hotels? If they like what they experience, or read, they pass it on. So what better way to get the word out than through PR?

From the Hollywood baby boom to Mompreneurs, 5W Public Relations, in both NY & LA, links its clients to culturally relevant trends and presents them in ways that resonate with the media. Connecting daily with the most influential editors around the globe, we provide stories to the press that are entertaining, useful and valuable to the savvy mom marketplace. As a result, all of our clients in the Mom and Baby practice have seen a significant increase in sales as a result of targeted and strategic media outreach.

Our strategy is to invent and execute various tactics that connect with moms from all demographics, integrating brands into editorial from top tier publications as well as connecting them to popular mommy groups, social networks, schools and family clubs. We use guerilla tactics to introduce products via PR agency to the mom market, where mothers see a product’s association within a community to which they belong and trust.

Yet another market we see and understand better than our peers.  Ronn Torossian of 5WPR “In moms we trust”.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.