Ronn Torossian just returned from Israel on Tuesday and wow, what a whirlwind change a few days can make. Last week I walked the streets of Jerusalem with a former client, and friend, a senior employee of Israel’s Ministry of Tourism who told me that he expected tourism to be at an all time high… This morning, 2 close friends told me they weren’t boarding their planned flights to Israel.

5WPR does a tremendous amount of work in Israel, and I find the business people there to be among the most fascinating in the world – Hard working, smart, focused and aggressive…. Our kind of people. They show up to work no matter what the circumstances and in the face of difficulty. They are tremendously focused and driven – Whereas I have seen this city shut down by a simple transit strike, Israelis continue living normal lives no matter what the circumstances.

5WPR and Ronn Torossian is opening an office in Israel in the next few weeks to better serve the burgeoning technology and corporate companies which exist there. It will be our first global office and I am excited about it.

A few comments:

I view this as part of the continuation of what will soon be known as World War 3 – Western Civilization against Militant Islam. I pray and hope Israel will thrive.

America and worldwide business will be affected the longer this battle goes on in a variety of ways – From gas prices to stock markets and the very many products which originate in the region… Intel, Microsoft and countless others have offices in Israel.

Business in Israel is among the most advanced anywhere in the world outside of the U.S. – These brilliant minds need to be watched very closely for their amazing wisdom. Excited for our Israel PR office. Excited for Israel PR office.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.