The world has really gone mad.
Monday night, during the national title college football game between Alabama and Notre Dame, 73-year old ESPN Sportscaster Brent Musberger said to his broadcast partner (a former quarterback) “You quarterbacks get all the good-looking women” when showing Former Miss Alabama Katherine Webb who was in the crowd watching her boyfriend, quarterback AJ McCarron. He then called her a “lovely lady” and what a beautiful woman! Wow! Whoa!”as cameras showed Webb sitting with McCarron’s family.
For this the day after the game, ESPN entered crisis public relations mode and ESPN vice president of communications Mike Soltys commented “…we apologize that the commentary in this instance went too far.”
Inappropriate for ESPN to apologize, or what went too-far? Did not every red-blooded male watching football think the same thing? What has the world come to that a sportscaster cannot comment on a beautiful woman at a football game? One cannot call a Miss Alabama USA beautiful at a football game? Out of place political correctness.
Others have then further slammed Musburger for saying “If you’re a youngster in Alabama, start getting the football out and throw it around the backyard with Pop.” Is that not what every American movie is made of? The quarterback with the beauty queen? What’s wrong with saying it – and kids wanting it?
As Webb herself said: “I think the media has been really unfair to him.”
Rightfully, the attention has only helped Webb as her Twitter followers increased from 2,300 to over 220,000 (as of this writing).
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.