Ronn Torossian New York MarathonI am a lifelong New Yorker – Born and bred in this great city.  I love New York. I have never seen devastation like that which Hurricane Sandy has brought us – There isn’t anyone who doesn’t know someone who was affected in a major way by this catastrophe. This city is struggling and the effects of the Hurricane will be felt for a long time to come – many don’t have electricity, lost their homes and we are all feeling the effects.

The images the world sees of the city that never sleeps? Below 34th street is dark – no power or water.  Subways are still far from functioning, and people are traveling hours to get to work. At 5WPR like many others, we are working from home – due to the crane teetering high above 57th Street due to the developers’ negligence we can’t enter our office temporarily.  This city is tough – and will recover.

On that note, it’s an absolute Public Relations disaster to host a marathon this weekend as Mayor Bloomberg has said now NYC will.  This is no time for a parade or a marathon – Should police and city resources be diverted in any way from getting life back to normal? Do we need traffic blocked at these times and our resources strained?

I am an athlete who runs nearly every day – and sport is indeed a needed distraction at times. But, now isn’t the time.

New York City is the greatest city in the world and will recover, but there are many obstacles we still need to overcome.

 

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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