twitter ronn torossian

As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.

Facebook continues to root out bad actors on the platform and very publicly announce their successes, including another 600-plus closed nefarious pages this month alone. As Facebook continues to publish its progress, consumers and tech industry reporters are openly wondering what’s happening at competitors, such as Twitter.

In response, Twitter has released a series of reports promising to do better and be more effective at both blocking bad actors and mitigating what many have called the increase in vitriol and abusive content on the platform.

In one of the most recent public statements, Twitter CEO Jack Dorsey promised to “question everything” about how his platform works and how people use it. Current targets include “spam, abuse, and so-called ‘fake news’ in the guise of organized disinformation campaigns, that both the social media companies and the US government blame on foreign countries.

While Dorsey has not been as public about what has changed with Twitter as his rival Zuckerberg has been at Facebook, Dorsey’s statements assure consumers that much is being done “behind the scenes” in an effort to stop “harassment and hate speech.”

Those looking for quick solutions, especially heading into this year’s election will find no comfort in Twitter’s position. Dorsey says his company is playing the long game, looking for solutions rather than quick fixes.

While this may be an honest message, it’s not one that will instill the confidence many critics are struggling with regarding the safety and security of social networks and the information distributed on them.

Dorsey hopes users think in broader, more big picture terms. That message may be a tough sell to jittery users who have been burned multiple times in recent years on social media, but here, in part, is the pitch from the CEO:

“We are aware of some of the silos and how we’re isolating people by only giving them crude tools to follow accounts. We need to broaden our thinking and get more back to an interest-based network…”

Critics are calling this a self-contradictory position that does little to solve the main issues that worry consumers. Based on the series of messages coming out of Twitter’s PR department, they, at least, seem aware of this pushback. How they will shift their messaging to address it remains to be seen.

5WPR CEO Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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